Hedge Fund Blogs From HedgeCo.Net

Category Archives: Not Categorized

Here’s Why Leveraging Brand Equity Can Help You Raise Capital

As a fund manager, your performance and your AUM are the most important things to you. Most will say that these are the only components that attract people to invest with you. But… There are thousands of funds in the US alone. Performance and AUM are still your lifeblood, no doubt. But in this competitive industry, it may not be […]

Five Points from SEC’s 2016 Business Continuity Guidance Update

        In June 2016, the SEC delivered a guidance update for registered advisers regarding how funds (and their service providers) plan for potential business disruptions. Following are key takeaways from Eze Castle Integration’s Certified BCP Planners on how hedge funds and private equity firms can meet the SEC’s expectations around business continuity practices. Capture All Essential Components of […]

Don’t Be “Institutional”. Be Professional, Credible and Inspiring Instead.

A controversial title, perhaps, but the industry has gone too far confusing “institutional” with “uninteresting.” Having spent years building marketing materials for the alternative investment industry, as far as I can tell being “institutional” means that you dilute your message to the point where you are uninspiring, that you mirror the language of your competitors, avoid anything with aesthetic appeal, […]

Self-Discovery Marketing … It Is A Thing. Soon It Will Be The Only Thing.

What do you do when you want to validate information? One word: Google. This tendency has become so prevalent that it has given rise to an entirely new form of marketing, aptly titled self-discovery marketing. This form of marketing has evolved out of the endless access people have to information. Buying a car … online research. Buying a house … […]

Building Relationships Smarter: How Computer Science is Changing the Capital Raising World

Growing up a millennial I always felt like I had an acute understanding of the power of the computer and its potential use for me and as an extension, society. As I got older I watched the computer revolutionize industry after industry but marketing and capital raising has failed to embrace this trend. So when I learned how to code […]

Institutional CIO Who “Rarely Invests in Emerging Managers” Has Now Become One

WHY THIS IS NOT THE CONTRADICTION THAT IT MAY SEEM… When he told me the news that he was stepping down from his position advising well over $100 billion in portfolios for a mid-sized consultant to go back to running an asset management firm, I actually wasn’t surprised. After all, he had been managing risk for 25 years prior to […]

Don’t Let Your Message Get Derailed

There’s been a train wreck. No lives were lost, but a presentation was mangled, an ego was bruised, and a prospective relationship is in critical condition.  Here’s how it happened. Even though you’re the one doing the reading, pretend for a moment that I’m your audience.  There’s something you want to communicate to me – something that you believe is […]

Why Graphite is the Next “Diamond” of Alternative Energy

By David Drake     Experts forecast that the consumption of graphite in all its forms will double by 2020. There will be a continued shift in world graphite markets away from amorphous natural graphite towards flake and synthetic graphite as emerging applications typically require large flakes and very high-purity. This increase will be pronounced as graphite has been recently […]

Marketing: A Solution, Not A Task

“Allocators don’t look at websites”   “Performance is all that matters”   “We don’t have time to create content” I was speaking with the principal of a fund the other day and I was immediately confronted by all the normal platitudes above. It went on and on. Honestly, I just don’t understand the industry’s defensiveness when it comes to marketing. […]

Just (Don’t) Do It

Are you tired of all those articles about ‘How to Be a Better Marketer’, ‘5 Easy Ways to Make Your Email More Effective’ and of course ‘Instagram: The Hedge Fund Marketer’s Secret Weapon’?  We all are.  Who writes these things?  Don’t they have anything else to do? So instead, here are some things you should simply STOP doing – which […]