Hedge Funds Are Testing The Advertising Waters

New York (HedgeCo.Net) – Hedge funds seem to be wary of being the first to advertise under the new JOBs Act.

Evan Rapoport, founder of industry portal HedgeCo.net, said yesterday. “While hedge funds are finally allowed to advertise, we believe that funds will be cautious in adopting general solicitation.  No one wants to be first and sign up to be the regulators’ guinea pig, but I do think that if you work with advertisers that have familiarity with securities regulations, the early adopters have a large opportunity to launch successful campaigns.”

He went on to say: “We believe the first funds to take advantage of the JOBS act will more than likely be some of the largest funds in existence.  It is the larger investment companies that can afford the upfront costs associated with rolling out a successful advertising and branding campaign.”

In August, Dian Vujovich at the Palm Beach Daily News wrote about the recent changes to the Securities Act of 1933, which allows hedge funds to raise money through general solicitation and advertising to the public.

US hedge funds are, for the first time, able to solicit investors freely and advertise their funds through mass media channels, from television adverts to newspapers articles and websites. (The changes were implemented on Monday the 23nd of Sept, 2013)

“This is obviously a monumental development in the industry, lifting the general solicitation ban for hedge funds.” Rapoport said “It’s easy to imagine a world where the largest hedge funds are purchasing spots on CNBC. The industry has operated since the days of Alfred Winslow Jones under the basis of no general advertising, but I think we are moving closer to a point where hedge funds themselves will resemble the mutual fund industry. We already see transparency mandates causing funds to report holdings, the proliferation of UCITS funds with daily liquidity, and now general solicitations move us one step closer to the inevitable.”

Dian interviewed Evan Rapoport on his views on the repealing of the SEC’s 80-year ban and what investors should be aware of when looking into possible investments. The article came out came out in hard copy in the Sunday Palm Beach Daily News’ “Shiny Sheet.”

Rapoport said: (source)

* Verify all of the hedge fund’s providers. That means finding out whether the fund has a quality auditor in place and is one that is registered with a Public Company Accounting Oversight Board. This private-sector non-profit organization was created by the Sarbanes-Oxley Act to oversee the auditors of publicly traded companies.

* Contact the fund’s auditor and obtain copies of current and past audits. “You want to review those audits because they’ll tell you things like how much money the fund manages, if the assets they say they have are correct. And give you affirmation on the performance (the fund) is posting,” Rapoport said. “That’s very important.”

* Become familiar with the hedge fund’s administrator and administration firm. The administrator keeps the fund’s month-to-month accounting records and produces the net asset values (account statements) for investors. Sometimes the administration firm also has to sign off on any fund-related money movement. “Money cannot be moved out of accounts, not out of the brokerage accounts, the limited partnership accounts, etc., without the administrator signing off on that money movement,” Rapoport said.

* Ask for a copy of the Due Diligence Questionnaire. In it will be background information about the fund managers, their investment strategy, how they employ that strategy and a list of the fund’s third-party providers.

“It (the questionnaire) will provide you with a wealth of information about the organization as a whole so you can get comfortable with not only the fund and the performance, but the people behind the fund and the strategy that they look to employ.” Rapoport concluded.

Alex Akesson
Editor for HedgeCo.net
HedgeCo.Net is a premier hedge fund database and community for qualified and accredited investors only. Membership in HedgeCo.net is FREE and EASY. We also offer FREE LISTINGS for Hedge Funds!


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