New York (Hedgeco.Net) – Liquid alternatives have seen strong industry growth, outpacing traditional hedge funds, according to “Going Mainstream: Developments and Opportunities for Hedge Fund Managers in the ’40 Act Space,” an April 2014 study by Barclays Prime Services. The study found that in 2013, liquid alts assets grew by 43%, while hedge funds saw just 15% growth. And they still have plenty of room to grow. Liquid alts make up only 1%, or $137 billion, of the $13.2 trillion U.S. mutual funds industry, according to the Barclays study, which estimates that liquid alternatives assets will reach $650 billion to $950 billion by 2018.
“Demand for liquid alternatives strategies continues to grow, as advisors increase allocations and adopt more sophisticated strategies,” said said Tom Florence, CEO of 361 Capital. “We believe we can help great money managers diversify their product offerings and distribution channels, while developing innovative liquid products built for today’s alternative investments environment.”
The first new fund to come out of this expansion is the 361 Global Macro Opportunity Fund, which will be managed by Blaine Rollins, a veteran of Janus Capital Group. This Fund will seek a long-term positive absolute return by investing in a wide range of asset classes that provide exposure principally to U.S. and foreign equity securities, fixed income securities, commodities and currencies, and may invest in various individual securities and currencies as well as indices based on a broad range of individual securities, commodities and currencies. This Fund is expected to be operational by July 1.
In contrast to the alternative mutual funds that utilize multiple managers, 361 Capital’s new funds are expected to be single-manager strategies. The firm plans to partner with hedge fund managers and successful managers of alternative mutual funds, who will serve as sub-advisors. Distribution will be carried out through a hybrid strategy that leverages marketing automation, technology and a strong sales force, with a primary focus on reaching Registered Investment Advisors.
361 Capital is an asset management firm specializing in liquid alternative investments. Founded in 2001, the firm is a pioneer in delivering innovative alternative investment strategies to investors in highly liquid vehicles. 361 Capital specializes in managed futures, long/short equity, multi-strategy, and global macro strategies, accessible through mutual funds, limited partnerships, and separate accounts. The firm distributes its products through investment advisors and institutions.
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