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Hedge-fund ads are a game-changer

MarketWatch — The one thing that might have allowed convicted felon Bernie Madoff to run his phony hedge-fund business even longer in the face of an eroding stock market is successful advertising.

With his reputation — which was sterling right up to the moment it was tarnished — the public would have beaten a path to his door if Madoff had been allowed to roll out the general welcome mat as his crisis was coming to a head.

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