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Lampert Bets Sears Brands to Win Bigger for His Hedge Fund

BNET – So now America has one less reason to go to Sears (SHLD), and maybe one more reason to try to get into Eddie Lampert’s ESL Hedge Fund.

Sears has struck an agreement that will make its exclusive Craftsman tool line a little less exclusive. Ace Hardware will beginning selling the Sears popular private label – among the foremost store brands in America, up there with Sears’ Kenmore brand – at about 100 Ace locations beginning in May.

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