Meet the publishers who mean business
Monday, December 22, 2008 : PermalinkThe Independent – Since the credit crunch began, hedge fund managers have become one of the most maligned sections of society, held responsible for the economic pain which all of us now feel. Never mind a row of shrubs, they should probably start managing a line of sandbags and an air-raid shelter.
So it is not surprising that Christian Smith, editor of a journal dedicated to this indescribably wealthy and secretive group, informs its readers that Hedge magazine is intended to be their "safe haven". In a letter from the editor, he writes: "If there’s one thing everybody needs right now, it’s good news and plenty of it, and we’re here to serve it up in spades."
Alongside articles about art collecting, fine wines and cricket, are full-page advertisements for Pershing yachts, luxury watches and Australian pink diamonds. The cover star is the usually reclusive, Mike Platt, the CEO of Europe’s thirdlargest hedge fund management company, BlueCrest, who the magazine has persuaded to give an interview about his interest in cutting-edge art. That’s quite a scoop.
Tags: air raid shelter, christian smith, credit crunch, cutting edge art, economic pain, fine wines, fund-management-company, fund-managers, hedge-fund-management, luxury watches, page advertisements, pershing yachts, pink diamonds, platt, safe haven, sandbags, scoop, secretive group, shrubs, spades
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