West Palm Beach (HedgeCo.net) – BK Communications Group (BKCG) today announced a strategic partnership with James Velgot, a Wall Street visual communications pioneer who was most recently Director of Global Branding at AllianceBernstein. Velgot will offer his brand identity and visual communications expertise on a consulting basis, as part of BKCG’s best-of-breed team of strategic partners that complements the firm’s services.
BKCG provides comprehensive solutions for investment managers’ marketing and client communications efforts – helping firms in the areas of message development and materials creation in every medium from pitchbooks to investor communications to websites, as well as presentation coaching.
“This partnership strengthens our ability to provide our clients with a suite of tools for more successful capital raising and client retention,” said Kevin Kasper, one of BKCG’S Principals. “Jim Velgot’s expertise is a great match with ours, and it’s a proven combination.” Kasper was referring to successful client engagements already completed or under way by BKCG with Velgot as strategic partner, including high-end deliverables for a global alternative asset manager and a prominent boutique service provider.
“Jim represents a very unusual combination of project management skills and visual creativity,” observed Eric Brand, a Principal of BKCG. “I know from the inside, having worked closely with him on many successful projects at AllianceBernstein – some of which are still in use today.”
James Velgot’s 25-year career has been dedicated to fostering next-generation visual communications, building one of Wall Street’s most respected design capabilities and overseeing global rebranding at Sanford C. Bernstein & Co./AllianceBernstein. Now a successful consultant for investment managers as well as such icons as the Manhattan Institute and the New York Historical Society, Velgot provides brand identity and communications consultation across the entire spectrum of delivery media – including print, web, interactive media, satellite broadcasting, and multi-language live webcasting.
The client engagements on which BKCG and James Velgot are collaborating join a growing roster for BKCG, which has seen an enthusiastic response from the investment management industry since its founding in January 2009. The demand for greater transparency and the need to cut costs are driving more and more investment managers and service providers to outsource their marketing and client service communications. BKCG’s experience, expertise, and scalability represent a compelling solution.
The firm plans to continue to add top-tier strategic partners to its team in response to client demand.
Editing by Alex Akesson
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