(Reuters) Activist hedge fund Elliott Management Corp launched a campaign on Thursday to convince NXP Semiconductor NV (NXPI.O) mom-and-pop investors to shoot down a $38 billion deal to sell the semiconductor company to larger peer Qualcomm Inc (QCOM.O). The campaign involves posting glossy presentations to tens of thousands of individual NXP shareholders, as opposed to institutional investors such as mutual funds. Such mom-and-pop investors account for an estimated 11.6 percent of NXP’s shareholder base.
Elliott Turns to Snail Mail In NXP Mom-and-Pop Investor Campaign
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