Hedge Fund Marketing and Marketers

Looking through my aggregator this morning I found this article from the Capital Introduction blog which discusses the issues which surround hiring hedge fund marketers to market your hedge funds.

Many in house hedge fund marketers do not believe they have to be licensed. They are right, if they get paid a salary to raise assets. If however, they get compensated based upon the amount of assets raised (performance), then they too must be FINRA licensed. They are essentially selling a security, an LP investment. In addition, all hedge fund marketers including in house and third party must be licensed in the state in which the investor they are soliciting investors.

The blog entry goes on to discuss the more tricky aspects of finding the correct marketers and ensuring that they are properly supervised and follow all the FINRA regulations regarding marketing hedge funds.

See if you can pass the “How much do you know about hedge fund marketing” test 🙂

Read the entire Hedge Fund Marketing article here.

About Aaron Wormus

Aaron Wormus works as the Managing Director of Website Creation at HedgeCo Networks and has worked with HedgeCo since the end of 2004. Prior to working with HedgeCo Networks, Aaron managed a private consulting firm based in Frankfurt, Germany. During this time he worked implementing back-end systems for clients ranging from telecommunications companies to mining companies and Silicon Valley software distributors. Aaron Wormus is a published author who has studied Information Technology and Journalism in Finland. His written work has been published in various technology magazines, translated into 5 European languages, as well as published book. Aaron regularly speaks at PHP Programming conferences, and is involved in the organization of his local technology user group.
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