(Reuters) Market research firm Nielsen Holdings Plc (NLSN.N) said on Thursday it would split into two publicly traded companies in a bid to boost shareholder value, a year after activist investor Elliott Management urged a sale of the company. Nielsen, best known for its television ratings that are used to determine advertising rates for TV commercials, started exploring options from September last year, a month after Elliott disclosed a 5.1% stake in the company.
Nielsen to Split into Two Companies, Gets Backing from Investor Elliott
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