Hedge Fund Managers Have To Think Like Amazon

(FINalternatives) Hedge fund managers need to understand the expectations of today’s Amazon-conditioned consumers if they want to grow their businesses, explains Harvest co-founder and CEO Peter Hans in this contributed article. Change is often a four-letter word at many alternative investment managers, but those who fail to adopt a more customer-centric model risk being eclipsed by a select group of managers who can deliver a superior experience.

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