Hedge Funds Now Allowed to Advertise to Public

JOBSAct_fullNew York (HedgeCo.Net) – One year ago, the SEC adopted Title II of the Jobs Act, removing the ban on general solicitation and creating enormous opportunities for capital formation.

The elimination of the ‘do not solicit’ rule allows companies with Reg D offerings to advertise directly to accredited investors. Until last week, hedge funds were still barred from many public advertisements under separate Commodity Futures Trading Commission (CFTC) rules related to derivatives trading.

Extensive lobbying by the hedge fund industry resulted in the CFTC easing restrictions to move in line with the SEC. Accredited investors now have greater access to hedge funds once available only to the wealthy elite.

Under the umbrella of the advertising agency Zacks Direct, ZacksPrivate.com announced that they are offering hedge fund managers and other Reg D issuers a sophisticated platform to exhibit their investment opportunities in a transparent and comprehensive space where they can disclose both the risks and benefits of each investment. Investors can compare different hedge funds that use a similar strategy and review detailed performance data. While consulting with a certified financial advisor or other representative is always recommended, Zacks Private allows accredited investors with a sophisticated understanding of the financial markets to do their own research and to discover and compare investments that fit their financial goals.

Zacks Private is a resource platform and is not part of any FINRA regulated Broker/Dealer.

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