Applimation Secures Additional $5M in Series B Funding

<body.content> <block> <p>NEW YORK, Sept. 4 /PRNewswire/ — Applimation, Inc., a leading provider of application management software, today announced closing an additional $5million in Series B financing. This round of funding, led by JMI Equity Fund with additional funding from Battery Ventures, will enable Applimation to accelerate sales and marketing initiatives,expand partner programs, and further enhance the Applimation platform.</p> <p>Applimation, Inc. leads the market in the development and delivery of application management productsdesigned specifically for Oracle Applications. Applimation’s Data Management Suite and Change Management Suite complement Oracle E-Business Applications by providing organizations with technology andautomation to leverage and optimize the usage of enterprise applications. With the most recent release of the Applimation Platform, customers can now harness the power of both product suites from asingle, streamlined and easy- to-use interface.</p> <p>”This strategic investment clearly validates our strength in this market and our vision to be the leader in application managementsolutions,” said Bob Markese, CEO and President of Applimation. “With this additional investment, we can ensure that our customers receive benefits as we continue to deliver best-of-breed products toaddress their Oracle change management and data management needs.”</p> <p>Applimation’s position in the application management arena is evident through its rapidly increasing customerbase. With more than 180 customers globally and recent customer acquisitions including Emerson Corporation, Pella Corporation and Dana Corporation, Applimation is constantly raising the bar in thisarena. Superior technology and architecture, and a solid management focus has enabled Applimation to introduce two new products and more than double its customer base in the last nine (9)months.</p> <p>”Applimation presented a unique and attractive investment opportunity for JMI for many reasons,” said Bob Smith, General Partner, JMI Equity Fund. “Prior to this round offunding, Applimation was already growing as a company and gaining momentum in the Oracle Applications market. With two solid product suites and a growing portfolio of solutions, Applimation hasestablished its position in a high growth market. This additional funding will enable Applimation to strengthen and expand its position and its offerings.”</p> <p>Additional investmentsfor Applimation’s Series B came from MGroup and Waypoint.</p> <p>About JMI Equity, Inc.</p> <p>JMI Equity Fund is a leading private equity firm focused on investing inhigh-growth companies in the enterprise software and information service markets. JMI invests in companies at all stages of development from start-up and expansion situations to management buyoutsand recapitalizations. The firm has invested in over 50 companies and has approximately $400 million in capital under management. A number of portfolio companies have completed successful initialpublic offerings including BindView Development, eBenX, META Group, Mission Critical Software, NEON Systems, Peregrine Systems and Transaction Systems Architects. JMI has offices in Baltimore,Maryland and San Diego, California.</p> <p>About Battery Ventures</p> <p>Battery Ventures is a leading venture capital firm focused on investing in technology companies at allstages of growth. With a team of over 30 experienced investment professionals, Battery leverages its people, expertise and capital to actively guide companies to category dominance. The firm hasinvested in over 160 technology companies worldwide across the communications, software, infrastructure, and media and content industries. From its offices in Wellesley, MA and San Mateo, CA, thepartnership manages over $1.8 billion in committed capital. The firm’s exceptionally strong investment returns have given it one of the best track records in the industry.</p> <p>AboutApplimation, Inc.</p> <p>Applimation is the leading provider of application management software in the industry. Applimation’s portfolio of products helps companies manage the impact ofdata growth and change within their Oracle Applications environment. Applimation’s products are packaged in two suites designed to help companies manage the challenges encountered throughout thelifecycle of Oracle Applications. Applimation’s Change Management Suite comprised of Setup Reporter and Change Manager allows companies to manage, monitor and comply with reporting requirements asdemanded by corporate and industry standards, and regulatory requirements such as the Sarbanes-Oxley Act of 2002, various SEC rulings, and FDA regulations. Applimation Data Management Suite comprisesApplimation Archiver, Db Downsizer and FlexChanger and delivers robust optimization solutions for companies using Oracle Applications.</p> <p>Since 1998, Applimation has amassed more than180 customers worldwide. Applimation’s customers, including Ameritrade, Canon USA, Dana Corporation, Honeywell, Pella Corporation, Select Comfort, Texas Instruments, and Yahoo!, utilize Applimationproducts to manage the impact of change, optimize performance, realize efficiencies, and to reduce the total cost of ownership of Oracle Applications.</p> <p>Headquartered in New YorkCity, Applimation has offices throughout North America and Europe. For more information about Applimation and the Applimation portfolio of products, visit<a>http://www.applimation.com/</a> or call 800-995-8425.</p> <p>Media Contact: Debbie Greene at 212-560-7878 or <virtloc idsrc=”dummy”value=”dummy”>[email protected]</virtloc>. </p> <datasource>Applimation, Inc.</datasource> </block> <block class=”contact”> <p>CONTACT: DebbieGreene of Applimation, +1-212-560-7878 or<br/> <virtloc idsrc=”dummy” value=”dummy”>[email protected]</virtloc></p> </block> <block class=”website”><p>Web site: <a>http://www.applimation.com/</a> </p> </block> </body.content>