Start-Up Firms Face Marketing Challenges

Traders Magazine – When Anthony Cambeiro left a large hedge fund to found Anthology Capital Group, the trader was surprised by how difficult it was to get investors to seriously consider his fund, in spite of the long and successful track record he had previously.

“It’s definitely challenging out there,” Cambeiro said. “Assume you are going to reach out to a thousand people, talk to a hundred, to get one investor.”

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