Observer – Ben Gifford graduated from Dartmouth in 2010. He sought work teaching in Asia, but those kinds of jobs don’t exactly grow on trees, so he went to work for Bridgewater Associates. But life at the $125 billion hedge fund didn’t exactly agree with him, and after a year-and-a-half at the firm, he decided to pursue other dreams.
Such as? As a high schooler in Newton, Mass., Mr. Gifford and childhood friend Sean Pears had an epiphany. A bakery could sell muffins, and give customers the chance to flip a coin. Heads, they get a second muffin, free. Tails, just one muffin. Double or Muffin!
