(Hedgeweek) Hedge fund, private equity and other asset management firms are using cutting-edge, values-based marketing technology to open new doors and build stronger relationship with allocators. This new Valuegraphics profiling identifies more precisely what drives investor decision-making, rather than relying on cocktail party chatter and on-the-run elevator pitches.
Alternatives Funds Turn to Values-based Audience Profiles to Motivate Allocators and Build Assets
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