Hedge Fund Branding is Critical in a Crowded Marketplace, Especially for Small Hedge Funds

(Valuewalk) Hedge funds must establish themselves as solid brands especially in a crowded marketplace, said Vincent Au, Vincent Au, the Portfolio Manager at New York-based hedge fund management firm Gondor Capital Management. And this is more important for start-up hedge fund managers and smaller funds who must recognize that their brand is their most valuable asset.

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