The YouGov Alpha fund, which will be managed by investment boutique Four Capital, aims to gain an investment edge through YouGov’s research, which it believes can highlight areas where the stock market is being too optimistic or pessimistic, for example in retail sales.
"We’re looking to use it where the signals we get from the YouGov research are almost diametrically opposed to signals in the marketplace," said Four Capital fund manager Chris Rodgers, previously head of HSBC Halbis Partners’ UK Equity team and a senior fund manager at Schroders