Hedge Fund Demand Is on Its Way Up, JPMorgan Survey Finds

(Bloomberg) Institutional investors are flocking to hedge funds this year, even after a turbulent 2018 marked by poor performance and market volatility. Demand for hedge funds is rising as investors such as endowments and pensions search for market-beating returns and diversification, a JPMorgan Chase & Co. survey found. About a third of respondents plan to boost allocations, up from 15 percent in 2018. Just 13 percent expect a decrease while 55 percent said they plan to maintain current allocations.

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