Humbler London hedge funds shun swanky Mayfair

Reuters – London hedge funds are shunning their traditional heartland in Mayfair, the city’s most expensive office neighbourhood, pushed out by straitened financial circumstances and the desire to dump their racy image for something more businesslike.

The Mayfair and St James’s district, including the so-called “hedge fund alley” of Curzon Street and Berkeley Square, contains some of London’s most expensive shops and restaurants and is a short walk across Hyde Park for numerous fund managers living in upmarket residential areas like Knightsbridge and Chelsea.

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