Magnificent seven

WHAT distinguishes them from many other technoreneurs is the willingness

to move out of their comfort zone, and to out their shoulder to the wheel.

This issue we feature stories of home-grown technopreneurs who have defied

the odds to carve a name for themselves in the local IT scene. These seven

men are founders and the lifeblood of thier companies. They are luminaries

from Alam Technokrat Sdn Bhd (skali.com), ATM Holdings Inc (Asia

TravelMart), JobStreet.com, The Media Shoppe Sdn Bhd, Cari Internet Sdn

Bhd, REDtone Telecommunication Sdn Bhd and Interbase Resources Sdn Bhd

(Lelong.com.my).

Each one of these men has an inspiring tale to tell. At the height of

the Internet-led tech boom, many of them abandoned cushy job in search of

fortunes in the technology world.

Needless to say, in their quest to strike gold, they faced countless

challenges. While most of the obstacles were related to funding and

keeping a tight lid on expenses, some of them learned that it is better to

focus on business solutions rather than providing a world-class

technology.

Of course, most university lecturers would balk and say they just didn’t

read the textbooks sufficiently. And these seven men, who rank among the

local IT trailblazers, would probably be the first to acknowledge it. But,

they, argue, it is precisely this nature that makes them technopreneurs in

the first place. The fact that they dare to attempt new things by

sacrificing their comfort and job security sets them apart from the rest.

Their travails appear to be bearing fruit, at least for three of them.

JobStreet.com, Skali.com and REDtone have announced that they are heading

towards listing on MESDAQ this year. The others cannot be ruled out as IPO

prospects. Find out inside what makes them tick and how they took the bull

by the horns to stay afloat, despite stiff challenges to their very

existence.

Reaping the Reward

Company: REDtone Telecommunications Sdn Bhd (formerly known as VMS

Technology Sdn Bhd).

Founder: Wei Chuan Beng, 38.

Core business: Discounted-call provider.

Survivor since: February 1996.

Biggest challenge: Cash reserves down to bare minimum in year 2000/2001

and had to lay off 30 per cent headcount.

It took Wei Chuan Beng only six years to build REDTone

Telecommunications into a well-entrenched player within the local telco

sector, with over 2,500 corporate clients and a projected revenue of RM30

million for 2003. He achieved this with a single-minded commitment towards

R&D activities. But it was not plain sailing all the way – he has had his

fair share of ups and downs.

`This emphasis on R&D almost brought us down to our knees,’ he says. Wei

says that in year 2000/2001 the company was struggling to make ends meet,

as revenues did not match cumulative R&D expenditure. `We were established

in 1997. By year 2000 we had already spent about RM7 million in R&D work,’

he explains.

But they did pull through, thanks to a RM20 million cash injection from

MSC Venture Sdn Bhd. The progress was smoother from then onwards, but not

because they turned their back on R&D activities. In fact, the bulk of the

investment went to R&D work. Wei’s confidence in focusing on R&D

activities has never wavered. `There is no way a company can grow without

innovative products. R&D activities gave us the solid foundation to launch

our products,’ he says. According to him, the company has spent about RM12

million on R&D so far. Wei, who holds a degree in Electrical Engineering

from the University of Technology Malaysia and a Diploma in Management

Studies from the Malaysian Institute of Management (MIM), says the secret

of his current success lies in training and experience picked up during

the early days of his career.

He worked for Hewlett-Packard for six years, from 1989. He started off

as a systems engineer, which enabled him to master IT technical and

customer relation management skills. Next, Wei joined the sales and

marketing team as HP’s major account manager. Wei left HP to begin his

entrepreneurial pursuit by establishing a software development and system

integration company, TQC Consultants (IT Division), in 1995. TQC

registered cumulative sales in excess of RM4 million in its first two

years. Wei founded REDtone Telecommunications with two other partners in

1996 to ensure that the Group would eventually become a telecom services

company rather than a sales/products company. What started as a dream is

now a reality.

S.Jai Shankar

Small is Beautiful

Company: Alam Teknokrat Sdn Bhd.

Founders: Tengku Farith Rithauddeen, 32 Azmi Ahmad, 38; Aimi Aizal

Nasharuddin 36; Maznida Mokhtar, 36.

Core business: E-business solutions, Data centre, Server co- location,

Local search engine, Web hosting services and Web development.

Survivor since: 1996.

Biggest challenge: By 1997, their mountain of debts stood at RM18 million.

All employees walked out.

`Small is beautiful. Don’t do what I did. When starting a company, keep

it lean and simple,’ says Farith when asked what advice he would give to

technopreneur wannabes.

He should know. Having got carried away with technology, the former

merchant banker confesses about having spent too much time on technology

instead of business solutions. Hence, they spent more than what they were

making. `We were technology driven rather than business driven. There was

simply no business (solution) in the plan,’ he recalls. The company

started out by providing Internet search engine solutions, by partnering

former Digital Equipment’s Alta Vista.

At the height of the dotcom frenzy, spending on technology gobbled up

most of the RM18 million Skali raised. That, says Farith, was their

biggest mistake. When the dotcom bubble burst, all hell broke loose, says

Farith.

But Farith and his founder-friends never gave up. Perhaps motivated by

the fact that their personal properties were pledged as collateral, they

persevered to push harder to stay afloat. `Looking back, we never thought

about quitting. We were all just too busy trying to survive. When you are

at the bottom, the only way is up,’ he says.

Thus, they embarked on an arduous, nail-biting journey, planning how to

survive. They settled for a big pay cut, with all the five founders taking

home a mere RM200 a month for a year. They had to use their credit cards

to the maximum to pay their 30 employees, who soon walked out of the

company as the future appeared bleak. He recalls having to hide his car

from a finance company, riding a motorbike and even going to his parents’

home for `free’ dinner.

With two young children to support, it was Farith’s wife, a teacher, who

became the main wage earner for the family. Throughout the trying period,

Farith remained a picture of humility, simplicity and determination.

Today, he is out of the woods.

The company turned around when Malaysia Airports Berhad gave them a big

business break. Malaysia Airports invested RM15million in early 2000 for a

30 per cent stake in Skali. They also managed to convince their investors

to trust them and invest more.

Farith now takes pride in the fact that the company is currently

chalking up a healthy growth rate of 7-8 per cent on a monthly basis. This

is mainly attributable to their having reworked the business plan to focus

more on solutions. Last year their revenue stood at about RM15 million

with about RM800,000 in profit.

Prathaban V

Three strikes but not out

Company: Asiatravelmart Sdn Bhd.

Founder: Alex Kong King Ong, 33.

Core business: Internet Travel Reservation System and a clearinghouse for

secure e-commerce payment. Provider of technology, distribution and

content for the global travel industry.

Survivor since: June 1997.

Biggest challenge: Unanticipated external shocks to the tourism industry.

The last 17 months have seen the global travel industry taking three

major hits – the Sept 11 terrorist attack in the United States, the Bali

bombing and the Severe Acute Respiratory Syndrome (SARS) outbreak. All

these events did impact on ATM Holdings Inc. But if anyone thinks this

would be the end of the Group, he is dead wrong.

According to Alex Kong, ATM CEO/founder, the Group as a whole has not

only weathered the storm but has also done rather well due to the

diversified range of its offerings. `We have a B2B and B2B2C extension to

fall back on in times like this,’ he notes. Kong’s ability to beat the

odds and survive has been the hallmark of his career in the online travel

industry.

To do this he always tries to keep one step ahead of competitors and

naysayers. ATM’s claims to a succession of firsts in the industry,

including being the first online travel reservation site in Asia to

introduce e-Ticketing and transactional m-Commerce, probably best

epitomises this attitude. The ability to survive and prosper is not

surprising considering Kong, who has a degree in Travel Industry

Management from the University of Hawaii, is a true-blue industry veteran.

He ventured into the industry as a tour guide at a relatively tender age

of 14.

But as the saying goes, the road to success is usually full of humps and

potholes. In the case of Asiatravelmart Sdn Bhd, ATM’s flagship company,

the challenges were in the form of inadequate bandwidth, inadequate

Internet payment gateway and the lack of working capital. He solved these

problems quickly before they could fester and trouble the company’s

fortunes.

For example, Kong managed to convince internationally known financiers

such as Merrill Lynch, Citicorp, Asia Java Fund and AsiaTech Ventures to

invest in ATM during critical periods for the Group.

Beating the odds and riding out the toughest challenge are fast becoming

a routine for this Miri-born technopreneur.

S. Jai Shankar

Still searching for profits

Company: Cari Internet Sdn Bhd.

Founder: Liew Chew Keat, 34.

Core business: Local search engine, Web hosting services, Web development,

domain name registration and online flower delivery.

Survivor since: June 1996.

Biggest challenge: Ran out of funds by 1999. An investor gave them a new

lease of life.

Cari’s bachelor leader, Liew Chew Keat, says they broke even last year,

but is still far from generating champagne-popping profits.

Sitting in a cosy corner in a local Starbucks yuppie hangout, Liew’s

first utterances were about how expensive a bottle of cafe latte and

orange juice are today. `I suppose I am in the wrong business. I should

have started a coffee house! Internet never was a good business,’ he

jests.

Liew is a simple, amiable man. He jokes and is downright honest when

answering questions. `We will be seven years old this June. It’s been a

long time. We have grown from `zero’ to where we are today,’ he

reminisces.

Liew created Cari single-handedly in 1996. He was then coding in C++ and

Java, while working as a programmer for the San Jose’s High Tech

Forwarders Network in the United States. He was then frustrated that there

was little information on Malaysia and decided to start his own search

engine, providing in-depth information on Malaysia.

The dotcom crash in 2000 hit them hard. Liew confesses that thoughts of

giving up did cross his mind many times. `Until 2000, I had had many

second thoughts. There was simply no income at all,’ he says. Fortunately,

a local tech company threw him a lifeline he would not forget.

While the whole world was anxiously waiting for the new millennium, AKN

Technology Sdn Bhd offered to invest RM5 million in Cari for a 30 per cent

stake on Dec 31, 1999. That offer gave Cari a new lease of life.

Using the new funds, Liew hired more programmers to strengthen his team.

By mid-2000, his staff strength had ballooned from six to 16. The funds

got him excited as he figured that he needed to do a lot of projects to

create greater visibility in the market. Today, he regrets spending too

much money on marketing.

`My biggest mistake was to allocate an advertising budget in 2000. I

spent RM500,000 advertising on radio, television and newspapers. However,

it was the wrong timing to do so. At that time many other dotcoms werealso

advertising and we needed to shout louder than the others,’ says

Liew. `It was not exactly a mistake. I would say it was a (learning)

experience. I am much wiser now.’

Prathaban V

High tech job matchmaker

Company: JobStreet.com.

Founder: Mark Chang Mun Kee, 37.

Core business: Online recruitment company with a vision to be the premium

provider of human capital in the region.

Survivor since: MOL.com July 95. (JobStreet.com was a component of it.

JobStreet.com spun off in Oct 1997.)

Biggest challenge: No one single major challenge but many small ones along

the way, which have been overcome.

Mark Chang is probably one of the best-known local technopreneurs

around. Admired for his unassuming manners and highly bold strategic

initiatives, he has certainly carved his name in the local technopreneur

folklore.

A qualified mechanical engineer from the University of Texas, Austin,

and the Massachusetts Institute of Technology, Chang’s first

entrepreneurial foray was in developing MOL.com portal. He built it into a

very successful portal even before the word portal was invented. In 2000,

he then sold MOL.com to Tan Sri Vincent Tan Chee Yioun of Berjaya Group

Bhd for RM12 million, but cannily held on to the job recruitment segment

of the portal – JobStreet.com. This outfit flourished and attracted two

rounds of venture capital funding from premium investors – US venture

capital firm Walden International Investment Group and Sumitomo Corp of

Japan.

As the CEO and founder, he provides the visionary leadership and infuses

JobStreet’s 130 employees across nine offices in four countries with a

sense of shared purpose. `Having the right set of people makes a lot of

difference,’ he notes. That’s why, he says, though in the beginning

JobStreet was working with a group of very fresh and junior staff, they

still persevered. `They had enthusiasm and energy and that helped us to

pull through, though we still had to learn many lessons the painful way,’

he says.

Asked if the current downturn is affecting his business, Chang replies

tongue in cheek: `Downturn, what downturn? The fact is business was

affected from Q4 2001 through Q1 2002 where the whole company took a 10

per cent pay cut as a precautionary measure. `However, 2002 results turned

out to be a record year for both sales and profits,’ he says. Well, the

staff not only had their salaries restored to the old levels but they also

got a bonus.

Although he understands that things will not remain rosy if the global

economy continues to struggle, he still harbours optimism. Chang reasons

that the current downturn may even help business as new clients are more

receptive to the value it offers relative to traditional means of

recruitment. Perhaps that is what sets him apart from others – a first-

rate business acumen coupled with a never-say-die attitude.

S. Jai Shankar

Local online auctions guru

Company: Interbase Resources Sdn Bhd.

Founder: Richard Tan Ling Geck, 42.

Core business: e-auction portal, content management software.

Survivor since: October 1998.

Biggest challenge: Convincing Malaysians that there is more to Internet

than e-mails.

When Richard Tan became the finance director for System Software

Associates Inc (SSA), an International EPR software company in 1990,

little did he realise that it was the first step towards a lifelong career

in the ICT sector.

Nine years later, the chartered accountant threw caution to the wind and

decided to become a technopreneur. With the help of two friends, Tan set

up Interbase Resources. It consisted of two portals – www.lelong.com.my

(an online auction portal) and www.autoworld. com.my (an automotive

portal). The former has since undergone a re-branding exercise and is now

known as www.buysell.com.my. The latter was divested to Heritage Vest Sdn

Bhd, a subsidiary of Hong Leong Credit Berhad, in 2001.

As this was during the height of the dotcom euphoria, things moved fast

for Interbase. In 2000, MSC Venture One Sdn Bhd pumped RM2 million into

the company. With the funding problem taken care of, Tan turned his

attention to tackling the other tough challenge – creating a `brand’ new

Internet platform for buying and selling in Malaysia in an environment

where the Internet is still used largely for e-mails.

The Kuching-born says unlike other countries, Malaysia still does not

have a `traditional’ market for trading of used or secondary items other

than cars and properties, and this only made the challenge more daunting.

`The other challenge is to educate the users and public that

www.buysell.com.my is a matching platform and that common sense and simple

precaution can prevent fraudulent practices,’ the golf aficionado adds. In

recent years, Tan has been fine-tuning his operational model. `Given our

experience in developing and managing portals, we decided to develop a

Website Content Management software,’ he says. The software (Interbase

CMS) allows website/portal owners to create and maintain content cost

effectively and on a timely basis.

In February this year, JetFM, an online share-trading site, invested

RM175,000 in Interbase in return for a five per cent equity stake. Under

the agreement, JetFM also has an option to increase the shareholding to 51

per cent for RM3.25 million.

Nevertheless, Tan says the founders are still majority owners of the

company. The doting father of two obviously does not intend to relinquish

control of his creation.

S. Jai Shankar

From cybercafes to content management

Company: The Media Shoppe Sdn Bhd (TMS).

Founder: Christopher Chan Hooi Guan, 36.

Core business: Technology enabler, focusing on Content Management Systems

and Knowledge Management.

Survivor since: April 1996.

Biggest challenge: Making ends meet, especially in year 2000.

Much of Christopher Chan’s success can be attributed to his knack for

convincing partners and potential clients to share his vision. In fact,

according to the chief executive officer of TMS, before year 2000, many of

the company’s projects were essentially concept proposals that customers

liked and funded. `To make ends meet, you did all sorts of businesses. We

had the Java Shoppe, a chain of cybercafes that we eventually sold or

closed down,’ he explains.

This was largely because before 2000, TMS did not seek any funds from

venture capitalists and depended wholly on organic growth. `I called it

customer-funded R&D,’ he says with a smile. But obviously, the confidence

in Chan and his ventures has not diminished among the investing parties.

Last year, TMS received RM2 million from the Multimedia Development

Corporation’s Multimedia Grant Scheme.

Besides his ability to source for funds, Chan is also adept at sitting

tight and hoping for the market to accept the products/services developed.

Patience is definitely a virtue here, as Chan acknowledges that one of

their biggest problems is gaining market acceptance for products that are

ahead of their time. `This means you have to wait until the market is

ready for your products and services. Lots of good companies underestimate

this and over-indulge in marketing activities,’ he reasons.

And his business savvyness doesn’t end there. Chan is constantly looking

for ways to handle business challenges head-on. For example, to counter

the current global economic slowdown, TMS is focusing on other revenue

streams such as training. The company, which grew about 25 per cent last

year, plans to grow by about 25 per cent to 30 per cent this year. The

Penang-born, the president of the Technopreneurs’ Association of Malaysia

(TeAM), is definitely gearing up TMS for better times.

S. Jai Shankar

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