(Bloomberg) Spotify AB has filed confidentially with the Securities and Exchange Commission to go public via a direct listing, in which it won’t sell shares in an initial public offering but will instead just one day declare that it is public and let anyone who wants to trade its shares. We have talked a few times about this plan — it’s weird — and each time I write about it someone emails to say “you forgot to mention that Google did something similar in 2004.” That is … not true?
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