Brighton House Associates officially launched it first product, BHA SalesDesk, a hedge fund sales and marketing system. The solution is sold directly to customers and is in use by hedge funds, broker/dealers, funds-of-funds, as well as by industry service providers.
BHA SalesDesk combines CRM technology, global investor information, and a professional research team to connect hedge funds with qualified hedge fund investors.
According to the company press release, the new component requires no IT support and little training so any user familiar with Web browsers and basic office software can use BHA SalesDesk.
Fund managers can consolidate lead generation from multiple sources to the BHA SalesDesk system, view comprehensive profiles of every individual and company with $25 million or more invested in hedge strategies, and access contact information, investor preference, current interests, and previous investments.
Because it’s Web-based, BHA SalesDesk is accessible from anywhere via PC, laptop, handhelddevice, phone or PDA. The solution was developed by a veteran hedge fund marketer who saw the inherent inefficiencies in the hedge fund marketing process.
Founded in 2006 by Daniel McDermott, a veteran hedge fund marketing professional, Brighton House Associates, LLC (BHA) offers solutions that address the vast inefficiencies inherent in the sales and marketing of hedge funds. Brighton House customers include Wall Street brokerage houses, multi-billion dollar hedge funds and funds-of-funds, and industry service providers.
Alex Akesson
Contributing Writer
HedgeCo.Net
Email: [email protected]
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