HedgeCo Insights

Yum Brands to separate China unit amid activist pressure

October 21, 2015 : Permanent Link

(Reuters) – KFC owner Yum Brands Inc said it plans to spin off its dominant China business, which has been besieged by food scandals and marketing missteps, amid pressure from an activist shareholder who recently joined its board of directors.

Shares of the parent company of the KFC, Pizza Hut and Taco Bell chains rose about 5 percent to $75.22 in early trading, before retreating to $73.55 in the afternoon.

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