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The hedge fund’s image makeover

Politico – Richard Baker, president and CEO of the Managed Funds Association, uses a Domino’s Pizza ad, of all things, to illustrate how much work the hedge-fund industry he represents has to do to polish its image as Congress eyes tougher financial regulations.

The ad ran about a year ago and featured the pizza-maker’s CEO, David Brandon, handing out cheap pizzas to working folks as Domino’s “Big Taste Bailout.”

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