{"id":42,"date":"2008-03-04T12:46:11","date_gmt":"2008-03-04T20:46:11","guid":{"rendered":"http:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles2\/hedge-fund-marketing\/"},"modified":"2012-07-03T06:04:35","modified_gmt":"2012-07-03T14:04:35","slug":"hedge-fund-marketing","status":"publish","type":"post","link":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/hedge-fund-marketing\/","title":{"rendered":"Hedge Fund Marketing"},"content":{"rendered":"<p>A <a href=\"http:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/hedge-fund-manager\/\"><span class=\"td\">hedge         fund manager<\/span><\/a> and\/or any person acting on its behalf may not solicit          an investment into a <a href=\"http:\/\/www.hedgeco.net\/\">hedge fund<\/a> through any type of \u201cgeneral solicitation\u201d          or general advertisement\u201d under Section (c) of Regulation D.<\/p>\n<p>Therefore <a href=\"http:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/hedge-fund-manager\/\"><span class=\"td\">hedge          fund managers<\/span><\/a> rely upon hedge fund advisory services to handle <a href=\"http:\/\/www.capitalintroduction.com\/\">capital introduction<\/a> services and the distribute hedge funds directly to <a href=\"http:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/what-is-a-qualified-client\/\">qualified clients<\/a>. The         methods vary by which this information can be disseminated. Traditionally,          networking used to be the preferred means of doing business. Hedge funds would          rely upon the established relationships between advisory services and          their high-net worth clientele. But, with the growth of the Internet,          electronic communication has transformed the hedge fund industry to where          online databases, hedge fund consultants, and advisory services are a          fingertip away.<\/p>\n<p>Internet websites have to be careful with respect to general solicitations          and advertising, and thus must limit the content of the website in addition          to the people who have access to the site. <span class=\"td\">Hedge          fund advisers<\/span> using the Internet to market hedge funds are subject          to the same registration exemptions as they would be in engaging in private          offerings. If advisers and hedge funds do not adhere to the <a href=\"http:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/making-your-website-sec-compliant\/\">SEC guidance          on the use of the Internet<\/a> in private offerings, they will not be able          to rely upon the exemption from the registration requirements of the Securities          and Investment Acts.<\/p>\n<p>Operating a website must take into account these necessary rules:<\/p>\n<ul>\n<li> The site operates using a password.<\/li>\n<li> There is no reference on the home page to a specific fund.<\/li>\n<li> The internal pages of the website are available to only qualified            clients who filled out a questionnaire establishing that            fact.<\/li>\n<li> Prospective investors are required to wait thirty days after qualification            before investing in any fund.<\/li>\n<\/ul>\n<p>The genesis of these rules comes from several no-action letters, most          notably Lamp Technologies, Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hedge fund manager and\/or any person acting on its behalf may not solicit an investment into a hedge fund through any type of \u201cgeneral solicitation\u201d or general advertisement\u201d under Section (c) of Regulation D. Therefore hedge fund managers rely upon hedge fund advisory services to handle capital introduction services and the distribute hedge funds directly to qualified clients. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,73,20],"tags":[146,6,15,59,60],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-hedge-fund-articles","category-regulations","category-managing-a-hedge-fund","tag-capital-introduction","tag-hedge-fund","tag-hedge-fund-manager","tag-hedge-fund-marketing","tag-hedge-fund-website"],"_links":{"self":[{"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/posts\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hedgeco.net\/hedgeducation\/hedge-fund-articles\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}