Tag Archives: insight


What We Learned About Fund Marketing in 2017

The following is a rapid-fire account of what we learned about fund marketing in 2017. We hope it helps inform your efforts in 2018. In no particular order: There is the general sentiment that things are changing.   Value is attached to marketing technology. (Managers are beginning to realize that the awkward use of a CRM system is suboptimal.)   […]

The Marketing-Sales Ratio

The marketing : sales ratio has evolved over the past couple of decades. This isn’t something limited to certain industries, but is very much a universal phenomenon.   What this ratio used to look like:     Previously, marketing played a relatively small role in the sales cycle; it was the sales representative’s job to educate, to inform, to generate […]

The Single-Malt Hedge Fund

Combining a Great Strategy with a Strong Brand There’s a high concentration of Scotch distilleries in Scotland: over 100 fully-licensed operations on an island with a population of < 5.5M people. To put it in perspective, there are more Scotch whisky distilleries than there are McDonald’s outlets in Scotland. On top of that, there are plenty more start-up distilleries entering […]

Liar Liar

I have been lying to clients for years – and now I am coming clean. Hi. My name is JD…and I am a liar. These are my colleagues – and they are liars, too. They are just too ashamed to admit it. Man, it feels good to get that off my chest! If this were one of those “little white” […]