Forbes – It’s been foul weather for hedge-heads. Redemptions are rampant, performance is drooping, the Securities and Exchange Commission briefly banned short-selling, and Congress summoned them to do some ‘splaining.

But the really bad stuff is yet to come. Hedge funds are coming under attack from popular culture. In fact, the two uber-villains of Candace Bushnell’s new book, One Fifth Avenue, are hedge-heads.

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DealBreaker.Com – Morgan Stanley and Goldman Sachs are linking their lending to hedge funds to the market’s assessment of the credit worthiness of the investment banks. Morgan Stanley will reportedly evaluate the amount of leverage it will supply to hedge funds based on the price of its own credit insurance pricing. Goldman is said to be linking its willingness to provide loans to hedge funds based on its bond prices.

The report of both changes ran in the Financial Times. The changes would limit the ability of hedge funds to borrow from either firm if borrowing by Morgan and Goldman became too expensive, indicating a lack of market confidence in the financial health of the firms.

In one sense, this seems a practical response to volatility in the credit markets, reducing exposure to hedge fund leverage as credit markets for financial companies become unsettled. It does, however, create a self-serving dynamic for the investment banks. If hedge funds taking the view that the companies have become unstable push up CDS or bond yields on the firms, they may find themselves unable to borrow from the firms. In other words, it gives the hedge funds an incentive not to bet against Goldman and Morgan.

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Tags: arthur-sulzberger, gm, institutional-marketing, investment-funds, mortgage-lenders, one-fifth, political-progress, proper-consultation, raanan-agus, s-books, squeeze, staffers, subsidiaries