Reuters – Three former executives at JPMorgan Asset Management plan to launch a Greater China hedge fund via a start-up in Hong Kong, tapping rising investor demand for Asian equities amid the global financial crisis.

"Greater China may be the first region to recover from the global economic crisis, and will certainly attract global fund flows," Lu Jun, one of the co-founders said in a telephone interview. "I think it’s good timing to launch the new fund."

Lu, previously a star fund manager at JPMorgan’s China fund venture, has teamed up with Man Wing Chung, former head of JPMorgan’s Greater China team, and Joseph Tang, who focused on Taiwan investment, to co-found JTM Capital Partners. The partners will start running a hedge fund in mid-June.

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Tags: asian-equities, asset management plan, capital-partners, china team, founders, global economic crisis, global financial crisis, global fund, greater china, hong kong, investor-demand, man wing, reuters, star fund, taiwan, tang, tapping, telephone-interview, wing chung