Hindu Business Line – Worried that global financial services provider Morgan Stanley may land into financial troubles like Lehman Brothers, several hedge funds fled the bank resulting in a loss of billions of dollars in its prime brokerage business last week, a media report says.

“Many of the world’s biggest hedge funds moved their assets to commercial banks regarded as safer last week, as they and their investors worried that Morgan Stanley could follow Lehman into trouble,” the Financial Times said.

Quoting people familiar with the business Financial Times said, “Losses will deal a big blow to Morgan Stanley as its prime brokerage is one of its most profitable and successful businesses.”

The withdrawal of client assets is likely to make Morgan Stanley’s business less profitable by restricting its ability to fund loans to hedge funds from balances left by other hedge funds, FT added.

Hedge funds are pooled investment funds, usually a private partnership that seeks to maximise absolute returns using a broad range of strategies, including unconventional and illiquid investments.

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New York, NY – (May 29, 2008) – HedgeCo Networks and LJH Financial Marketing Strategies announced today a partnership to provide comprehensive marketing and investor relations services to the global hedge fund industry and related financial sectors.

The new partnership offers a comprehensive financial marketing platform designed to develop and manage hedge fund brands through the use of regulatory compliant collateral. HedgeCo-LJH specializes in website design and construction, corporate identity/logo design, marketing collateral, marketing research, thought leadership, and event support. Overall, the goal is to help clients raise assets and visibility.

“The HedgeCo-LJH partnership will allow clients to leverage the services of each firm to remain competitive in the alternative investment industry,” said Evan Rapoport, managing partner of HedgeCo Networks. “Hedge fund managers and operators are able to outsource their marketing needs to better focus on their core business.”

About HedgeCo Networks

HedgeCo Networks is a premier name in the hedge fund services industry, offering a vast selection of services and tools for hedge funds. Their flagship site, HedgeCo.Net, is a portal used daily by over 25,000 investors and hedge fund managers. Drawing on the experience used in creating and managing HedgeCo.Net, the HedgeCo Websites Team has designed over 150 websites for hedge funds and private equity firms of all sizes in the United States, Europe, Asia and Australia. Their newest tool, the Hedge Fund 2.0 Calculator, is used by hedge funds by compute statistics, graphs, and marketing materials within minutes.

About LJH Financial Marketing

LJH Financial Marketing Strategies’ exclusive focus is on the global financial services industry, with specialized knowledge of hedge funds, private equity and related financial sectors. Partnerships begin with a thorough research-driven analysis of goals and objectives, including competitive reviews and a hard look at positioning. Based on this in-depth review, a variety of cost-effective marketing strategies and tactics are implemented to help drive bottom-line results. LJH has unparalleled experience and deep-seated industry relationships that help clients raise assets and market visibility.

Contact: Julie Scuderi
212.584.6115
Julie@hedgeco.net

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