Cliff Asness: A hedge fund genius goes retail

Fortune – He already manages billions for elite investors. Now Cliff Asness believes he’s perfected a better way for regular folks to play the market, and he’s using that formula to build a mutual fund empire.

At his home in Greenwich, Conn., Asness displays an admiration for Winston Churchill. His firm, AQR Capital, runs $42 billion in assets under management. Leading a team of 29 Ph.D.s at AQR’s elegant offices in Greenwich, Conn., he runs the equivalent of an ultra-advanced research lab for financial products.

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