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Quant Empire Forged Through Netflix Ascends the Hedge Fund Heap

(Bloomberg) Like so many relationships nowadays, this one was cemented through Netflix.
It was October 2006 and Jaffray Woodriff was having trouble concentrating on his quantitative hedge-fund business. The programmer kept finding himself obsessing instead over a million-dollar contest that Netflix Inc. was running. It was part of the movie service’s push to improve its viewer-preference algorithm. The money would go to the person who wrote code that gave it the biggest lift.

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