Forbes – Fads are nothing new—they come and they go. We’re drawn to THE new trendy and hot restaurant, bar, travel destination, fashion—whatever is of the moment. And this extends to the right place to invest our money.
Financial fads have included tech stocks, newly emerging markets, gold and commodities—and now the topic du jour is “alternative investments”, i.e. hedge funds. It all sounds so mysterious and sexy and those promoting this methodology make sure to keep the aura alive. Let’s face it, there is an allure to being “in”, or at least feeling in.