Building Your Hedge Fund’s Communications Marketing Plan

(Harvest) There are 2 parts to marketing investments to sophisticated investors: sales marketing and communications marketing. Sales marketing is the process of selling to these prospects and their advisors. But what is it that the prospects are told? That’s the job of communications marketing. In this month’s educational column at Harvest’s Asset Manager Marketing Hub, Frumerman & Nemeth offers 10 recommended steps to take for building or refining your hedge fund’s communications marketing plan.

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