(CNBC) Stocks have been on a bumpy ride lately as concerns over a trade war prompt investors to rethink their appetite for risk.But what prompts people to take risks in the first place? A desire for wealth? Fear of failure? Personality? Gender? Age? Education? Race? While studies have found that each can play a role, research I recently conducted with colleagues found another surprising factor: their location inside buildings, specifically their distance from street level.
Stock Investors on Higher Floors Take More Risks – Here’s Why
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