$13 Billion Fund: The Hedge Fund Biz Has a PR Problem

(The Business Insider) The hedge fund industry would be more likable if only better PR teams managed their outreach, says an exec at one of the industry’s top funds. “Hedge funds should hire the same PR firm that private equity firms did because private equity has completely nailed it on the PR perspective,” Andrew Rabinowitz, president of $13 billion Marathon Asset Management, said on a panel at the Absolute Return Symposium in New York on March 16.

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