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Branding dominates hedge fund flows

(Opalesque) Strong performance alone will not attract assets, says Donald A. Steinbrugge, founder and CEO of Agecroft Partners: Over the past decade, a vast majority of hedge fund net asset flows have gone to a small minority of hedge funds with the strongest brands. Evestment estimates that almost 60% of industry assets are controlled by firms with over $5 billion in assets.

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