Spotlight Financial Marketing (Spotlight), a full-service marketing communications firm focused exclusively on the financial services and technology sector, today announced that Israel A. Englander & Co. LLC (IAE) Prime Services division has selected Spotlight to provide public relations and marketing communications.
IAE’s Prime Services division provides customized boutique, value-added services to the sub-$200 million hedge fund sector specializing in managed account solutions The division is uniquely positioned to provide emerging hedge fund managers as well as the investors allocating to this demographic all the necessary tools required to facilitate their business requirements. The Prime Services division’s menu of services includes: multi-prime data aggregation technology, real-time portfolio management systems, multiple executing broker relationships, customized reporting structure, portfolio hedging/strategy advisory product, and a high-touch service model.
Small to mid-sized hedge funds increasingly need innovative technology and industry expertise to stay competitive with larger funds amid increasing scrutiny among investors and regulators. Spotlight will create brand awareness for IAE’s Prime Services division that will highlight the firm’s capabilities in providing value added services and superior customer service at a lower pricepoint than its larger competitors.
“We chose Spotlight to help build our brand because of its reputation in creating highly successful business-generating public relations and marketing programs for companies in the institutional investment and trading community,” said Fredrick Scuteri, Chief Operating Officer of IAE’s Prime Services division.
Added Marc Weinstein, CEO of Spotlight Financial Marketing: “We are thrilled that IAE’s Prime Services division has chosen Spotlight to produce greater awareness of the firm’s activities. It is our objective to make the Prime Services division a household name in this segment of the investment management industry.”
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About Spotlight Financial Marketing (www.spotlightfm.com):
Spotlight Financial Marketing is full-service marketing communications firm focusing exclusively on providing targeted brand building communications strategies for both established and start-up financial services and technology firms. With more than 75 years combined experience in representing firms in the financial sector, Spotlight provides the full suite of marketing communications services, including public relations, brand identity programs, collateral development, event management, web marketing and advertising. Spotlight Financial Marketing is headquartered in New York with an office in London.
About Israel A. Englander & Co. LLC (www.iaenglander.com):
Israel A. Englander & Co.’s Prime Services division was started in 2009 to serve the sub-$200 million hedge fund demographic that remains poorly underserved. IAE maintains offices in midtown New York and has a branch office in Santa Monica, CA.
Israel A. Englander is a leading independent derivatives brokerage for institutional clients throughout the US, Canada, Europe, Asia and Latin American. The firm was founded in 1977 as a partnership on the American Stock Exchange (AMEX) and a floor brokerage boutique. Today, IAE’s core options business represents a significant share of the daily traded contracts on the AMEX and the Chicago Board Options Exchange (CBOE). The firm was also one of the first independent floor brokers on the all-electronic International Securities Exchange (ICE).
