Tag Archives: Sales


The Marketing-Sales Ratio

The marketing : sales ratio has evolved over the past couple of decades. This isn’t something limited to certain industries, but is very much a universal phenomenon.   What this ratio used to look like:     Previously, marketing played a relatively small role in the sales cycle; it was the sales representative’s job to educate, to inform, to generate […]

The Best Sales Training Story… Ever

Have you watched The Wolf of Wall Street? There’s a scene in the movie where someone is asked to sell a pen. My story also involves a pen. This happened long before the movie came out. I was a young punk who thought he knew more than he did.  (Some would argue that the only difference between then and now […]

4 Sales Strategies to Help Close The Deal

Everyone has their own style of engaging prospective investors and moving them through their pipeline. Having your own sales strategy mapped out helps you close deals more efficiently. In our conversations with managers, we’ve found 4 sales personas that seem to be very common across  many strategies.   THE FILM DIRECTOR – AUTHORITARIAN The Film Director believes that he/she knows exactly […]