Tag Archives: Hedge Fund Marketing

To Attract More Capital, Hedge Funds Need to “Tell a Good Story”

Hedge funds can do a lot of things to raise more capital, but the best strategy might have more to do with communication than anything else. “The way they can attract more capital is by telling a good story and making sure that they’re succinct in their message about what they’re doing with the capital they’re investing,” Daniel Strachman, a […]

How Can Hedge Funds Raise More Capital?

“Like anything else in life, when you are raising money for your fund, it’s very much about you as a person,” said Leigh Drogen, the co-founder and CEO of Estimize. “People give money to people they trust. They don’t give money to statistics or returns or strategies — they give money to people, so personal connections and trust are everything.” […]

Capital Introduction Trends in 2010

Carbon360 has published the results of a survey they conducted over the past month entitled Capital Introduction Trends in 2010. Daniel Golyanov authored the report and asked for industry professionals to provide thoughts on future of the industry including which strategies would be popular in the near term future, where investors are based, and the evolution of the industry in the […]

Hedge Funds and Web 2.0 Strategies

  Evan Rapoport, founder and managing partner of HedgeCo Networks, is an expert on marketing hedge funds to investors. On his blog, he has been doing a series on using the internet to market hedge funds to investors. In the first piece of the series, he discussed creating websites that draw investors in without stepping in to the area of […]