Tag Archives: Capital Raising


10 Common Mistakes That Make Smart Investment Managers Look Naive – Part II

  (Click HERE  For Part I)   6. Employing a “sophisticated, systematic and repeatable” investment strategy but an undisciplined and discretionary marketing strategy  “I did PR once. It didn’t work.” One client’s comment during a brand development discussion Imagine scrapping your entire investment strategy every time a trade doesn’t immediately go your way? Just like investing, marketing requires a strategy, consistent […]

10 Common Mistakes That Make Smart Investment Managers Look Naive – Part I

If managers are so bent on being perceived as “contrarian,” why do they insist on communicating their message in such conformist ways? How do you think Apple would look like today if Steve Wozniak ran oversaw marketing instead of Steve Jobs? What do you think would happen to Crest toothpaste sales if Procter & Gamble decided to turn product branding […]

Before Starting a Hedge Fund, Build Up Your Track Record

Earlier this month, Daniel Strachman, a financial expert who serves as the Director of Research and Strategy for the GAIM Conference Series, told StreetID that if hedge funds want to attract more capital, they need to tell a good story. “[Make] sure that they’re succinct in their message about what they’re doing with the capital they’re investing,” he said. Hedge […]

To Attract More Capital, Hedge Funds Need to “Tell a Good Story”

Hedge funds can do a lot of things to raise more capital, but the best strategy might have more to do with communication than anything else. “The way they can attract more capital is by telling a good story and making sure that they’re succinct in their message about what they’re doing with the capital they’re investing,” Daniel Strachman, a […]