Hedge Fund Blogs From HedgeCo.Net

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The Formula For Generating Marketing Power

MARKETING POWER – THE ABILITY TO ACHIEVE THE DESIRED RESULTS YOU WANT THROUGH MARKETING.   There is a formula:   Relationships + Audience + Awareness + Technology = Marketing Power     RELATIONSHIPS   I recognize that relationships are hugely important, simply note that you very rarely accomplish all you want to accomplish leveraging relationships alone.  And I bet everyone […]

Will New Guidelines Bolster Family Offices? Or Become Their Kryptonite?

By David Drake In the past few years, several changes have been made in the family office regulatory environment. Family offices that were not registered with the US Securities and Exchange Commission (SEC) in 2011 had to reassess their acquiescence with the latter’s regulations, which restricted family offices qualifying for exemption of the Registered Investment Advisors. The Final Rule 275.202 […]

DITMo: What Is Missing From The Presidential Economic Debate?

29Sep16 The candidates have released their economic plans and the expected results of their fiscal policies are the subject of great debate and analysis. The choice of which plan will produce growth finds its distinction in tax policy. One model is presented as pay-as-you-go redistribution; the other, a supply-side solution to spur growth using tax incentives. The focus is on […]

Want A Great Brand? Tell A Great Story!

  At Meyler Capital we are always thrilled when a brand story we create with one of our clients makes a notable change in the way a company perceives itself, and in turn, is perceived by others. There’s so much branding BS that goes on in the world, the idea of a simple brand story that can be shared and […]

The Single-Malt Hedge Fund

COMBINING A GREAT STRATEGY WITH A STRONG BRAND There’s a high concentration of Scotch distilleries in Scotland: over 100 fully-licensed operations on an island with a population of < 5.5M people. To put it in perspective, there are more Scotch whisky distilleries than there are McDonald’s outlets in Scotland. On top of that, there are plenty more start-up distilleries entering […]

Investment Management Tip: Communication is Vital for Business Continuity

Investment managers need to learn a lot about business continuity planning. The SEC not only highlights the importance of being able to access critical systems and applications during a disruption, but also the priority of effective communication. In business continuity planning it is important to communicate with your employees before, during and after an incident. By doing so, you set […]

Five Simple Hacks to Make Your Hedge Fund Pitch Book More Impactful

We produce a fair amount of marketing collateral…and in the process have exposure to a lot of manager material. While one can argue whether or not a “right” or “wrong” approach exists to building a marketing deck, there is a compelling case to be made that there is definitely a “better” and “worse.” In conversations with allocators, the deck’s primary […]

Are You Stuck In A Rut?

Does it work? I don’t know. Can you measure it? Maybe. Maybe not. Doesn’t matter. If you don’t know, why are you still doing it? No idea, someone else before me was doing this so I just keep on doing the same thing. We often hear these answers when auditing clients’ capital raising infrastructure and processes. The answers above are […]

Marketing Motivation

Be something. Don’t walk into a room and use other people’s words. Find your own words. If nothing else, the day will be more interesting. If you do it consistently enough, a brand will emerge. More importantly it will be your own. Not some recycled version of another’s idea. But that means you need to be different. Which is scary. […]

Where Are Your Investor’s Eyes?

Control where they look and you’ll see results Nature has done her usual efficient job of aligning structure with function. In the animal kingdom that means the location of an animal’s eyes is very closely related to how it gets its food (and how it tries to avoid becoming someone else’s food). Monkeys, cats, hawks, dogs, people, and tigers have […]