Hedge Fund Blogs From HedgeCo.Net


Category Archives: Not Categorized

The Physical Trap for Managers

“THE PHYSICAL TRAP??” Yes! We’re all susceptible to finding ourselves in a comfort zone and not wanting to move out of it (myself included!). We find ourselves stuck in the Physical Trap when we’ve made investments in old systems or equipment, and are hesitant to pursue fresher, more relevant investments. When we ask what technology managers use to manage their […]

It’s Not About Your Legitimacy, It’s About Time…

At the start of any sales process you are competing for time. It’s reached that point. Brain share is the most precious commodity of all. It doesn’t matter what you are selling. In most situations there are four to five immediate substitutes. If you can get the consumer to spend more “time” focused on you, there is greater likelihood they […]

Asset Managers Are Not Well-Rounded

  Are you going to make the roster of a NFL team if you aren’t quick? Will you make the NBA if you can’t play defense? Are you destined to play in the NHL if you can’t skate backwards? No, no and no.   To reach the upper echelon of sport you have to be well rounded. NFL offensive linemen […]

Webinar 101 for Fund Managers

  Just last month, we presented a webinar: ‘Effective Presentation of Complex Financial Concepts’. Missed it? Check out the recorded version HERE. Webinars have seen tremendous growth in the marketing world over the past few years. It’s no longer the ‘next big event’, but something more normal, and something that’s seen more frequently. In that same vein, stay tuned for […]

Showtime’s ‘Billions’ Airs a Lesson in Laptop Security

By: Mary Beth Hamilton, Vice President of Marketing, Eze Castle Integration I just finished Season 1 of Showtime’s ‘Billions’ and can’t resist calling out the horrible IT security on a key character’s laptop. ‘Billions’ centers on a multi-billion dollar CT hedge fund and federal prosecutors looking to take them down for financial crimes. [Spoiler Alert] As season 1 nears an […]

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 3 – Get Buy-In)

  Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)   Engage your audience 2.)   Create intrigue 3.)   Get buy-in   [See Related: Part 1 – Engage Your Audience] [See Related: Part 2 – Create Intrigue]   WEBINAR Feb 23, 1:00pm ET: Effective Presentation of Complex Financial Concepts [SIGN-UP HERE] […]

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 2 – Intrigue)

Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)   Engage your audience. 2.)   Create intrigue 3.)   Get buy-in   [See Related: Part 1 – Engagement]     PART 2 – CREATE INTRIGUE Ok, you have someone’s attention… what now? This industry is famous with drowning people with data at […]

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 1 – Engagement)

  Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)    Engage your audience. 2.)    Create intrigue 3.)    Get buy-in This is the first of a 3-part series in which we address each of the 3 items above, and serves as a lead up to our webinar on Thu, Feb […]

Be Human

  Data is good. People obsess over it. We study open rates, clicks, response rates and more. Managers huddle over their Bloomberg terminals, eyes fixated on the ups and downs.   Marketing decks have to be perfect, the story convincing. It’s our job to isolate information and push for evolutionary language. GPs work and re-work the logic. There can’t be […]

Private Equity IT Priorities and CTO Role Explored in Eze Castle Integration 2016 Private Equity CTO Survey

At Eze Castle Integration we just published our 2016 Private Equity CTO Survey, which looks at four key areas: Business priorities, Cybersecurity, Outsourcing trends and the Evolution of the private equity CTO. Here are some of the top-line findings from the 101 person survey or download the full results HERE. Private Equity IT Business Priorities When asked to identify the top drivers […]