Hedge Fund Blogs From HedgeCo.Net

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Trusting The Intelligence Of Your Audience Leads To Marketing Greatness

Asset managers need to place greater trust in the intelligence of the LP community. Three words… THEY… GET… IT. Does BMW run around telling people that their cars run well, of course not? The message has evolved beyond the obvious. For BMW to maintain their position in the industry their cars need to run well. Everyone assumes they run well. […]

Marketers Are Second Citizens

Asset Management, Marketing & Accountability For most in the industry, Marketers are second-class citizens. If you vehemently disagree, you are on the losing side… this is something we are exposed to more than most. Some of the more common comments we hear: Marketers don’t have the same training. They can’t possibly fully comprehend the complexities of our investment strategy. If […]

Exploring the Cost of Unexpected Downtime

When it comes to protecting your business, you can never be too prepared. In the competitive investment management world, downtime for any reason is not an option. Whether it be a natural disaster, inclement weather, or even a flu epidemic sweeping the office, your firm needs to have both Disaster Recovery and Business Continuity Plans to ensure that your firm doesn’t undergo the costly […]

Is Your Email Longer Than Lincoln’s Gettysburg Address?

“If my email is too short, I am not getting my message across” “It makes me look lazy. Like I’m halfheartedly slapping a few words together and putting minimal effort into it.” In our industry, introductory emails that are too short are hardly the problem. Allocators have gotten used to seeing long emails with walls of text and a scroll […]

The Fund Manager… On The Road Again

As we enter the final quarter of 2018, some managers are on their last round of roadshows for the year, and others are just a few days / weeks away from embarking on theirs. 20 different cities over a 4-5 week period right up to end-Nov? It’s the reality for managers looking to reiterate their fund’s value proposition + investment […]

eBook: 7 Steps to Create a Business Continuity Plan

When confronted with unexpected business disruptions, alternative investment firms must react swiftly, methodically and successfully or else risk significant financial loss. This level of response requires extensive business continuity planning to ensure all aspects of a firm’s business are evaluated and protected. Our newest eBook, 7 Steps to Create a Business Continuity Plan, will cover the following: What is a […]

Don’t Get Left Behind In 2018

As we enter the final quarter of the year, managers are beginning to plan ahead for 2019. Seems a little too soon? We are in conversation about this with our own clients. Goals, acquisition strategies, as well as budgets for marketing & investor relations. Marketing budgets are a scary thing, and always turn out to be larger than one wants […]

KKR Targets UBS Advisors with New $1B Impact Fund

Meyler’s JD David discusses KKR’s $1B Impact Fund and its appeal to a different generation. https://www.linkedin.com/feed/update/urn:li:activity:6446127736586149888

Why Raising Capital is more like Politics than War

This musing is from someone who thinks too much about marketing as a mental process. Here’s why. Ninety-five percent of the managers we encounter (and we encounter a lot), established and / or emerging tend to think of marketing as warfare not politics. This is a mistake. It starts with a budget.  Nobody has enough to fight and all out […]

A Prediction of What the Alt Sector Will Look Like In 25 Years

There exists 3 mega-managers, each with trillions in AUM allocated across a wide spectrum of HF and PE strategies. The funds don’t particularly perform well, but they don’t perform poorly. Capital continues to follow the path of least resistance. People still don’t want to lose their jobs, and the general public remains oblivious to “investing” in general. All three mega […]