Hedge Fund Blogs From HedgeCo.Net

Category Archives: Not Categorized

Building a Technology Platform to Meet Your Goals

Technology plays a vital role in determining how successful organisations are in meeting their goals. Together, the right technology and IT strategy enables a firm to practice agility through adapting its business models to changing needs of the firm, as well as enhancing existing services and products to meet the ever-evolving needs of the market. Having the right security practices […]

Don’t Close Capital, Open A Relationship…

I was fortunate enough to have a beer with Joe Greco the other day. He is one of the best executive coaches out there. (If you are in the asset management business and want to up your game, it is a smart call to make). We got talking about the state of the industry and how hard it was for […]

It’s Time Institutional Managers Stop Ridiculing “Retail” Marketing and Start Learning From It

My wife just bought a stationary bike online. She researched, read reviews, comparison shopped and eventually picked one. Two weeks later we are still getting pop-ups and direct emails with offers for all sorts of exercise equipment. I have zero reason to expect this to be a surprise to you. We have pretty much accepted the fact that nearly every […]

Why LPs Might Have Ignored Your Last Email

By now, you’ve already heard time and time again that subject lines are the most important determining factor on whether your prospective LPs decide to engage on an email campaign. Here, we’re going to use real data gathered from real campaigns within our industry to show you why LPs might have ignored your last email. Subject lines are important because […]

Trusting The Intelligence Of Your Audience Leads To Marketing Greatness

Asset managers need to place greater trust in the intelligence of the LP community. Three words… THEY… GET… IT. Does BMW run around telling people that their cars run well, of course not? The message has evolved beyond the obvious. For BMW to maintain their position in the industry their cars need to run well. Everyone assumes they run well. […]

Marketers Are Second Citizens

Asset Management, Marketing & Accountability For most in the industry, Marketers are second-class citizens. If you vehemently disagree, you are on the losing side… this is something we are exposed to more than most. Some of the more common comments we hear: Marketers don’t have the same training. They can’t possibly fully comprehend the complexities of our investment strategy. If […]

Exploring the Cost of Unexpected Downtime

When it comes to protecting your business, you can never be too prepared. In the competitive investment management world, downtime for any reason is not an option. Whether it be a natural disaster, inclement weather, or even a flu epidemic sweeping the office, your firm needs to have both Disaster Recovery and Business Continuity Plans to ensure that your firm doesn’t undergo the costly […]

Is Your Email Longer Than Lincoln’s Gettysburg Address?

“If my email is too short, I am not getting my message across” “It makes me look lazy. Like I’m halfheartedly slapping a few words together and putting minimal effort into it.” In our industry, introductory emails that are too short are hardly the problem. Allocators have gotten used to seeing long emails with walls of text and a scroll […]

The Fund Manager… On The Road Again

As we enter the final quarter of 2018, some managers are on their last round of roadshows for the year, and others are just a few days / weeks away from embarking on theirs. 20 different cities over a 4-5 week period right up to end-Nov? It’s the reality for managers looking to reiterate their fund’s value proposition + investment […]

eBook: 7 Steps to Create a Business Continuity Plan

When confronted with unexpected business disruptions, alternative investment firms must react swiftly, methodically and successfully or else risk significant financial loss. This level of response requires extensive business continuity planning to ensure all aspects of a firm’s business are evaluated and protected. Our newest eBook, 7 Steps to Create a Business Continuity Plan, will cover the following: What is a […]