Hedge Fund Blogs From HedgeCo.Net


Category Archives: advertising

4 Sales Strategies to Help Close The Deal

Everyone has their own style of engaging prospective investors and moving them through their pipeline. Having your own sales strategy mapped out helps you close deals more efficiently. In our conversations with managers, we’ve found 4 sales personas that seem to be very common across  many strategies.   THE FILM DIRECTOR – AUTHORITARIAN The Film Director believes that he/she knows exactly […]

Video For Your Fund? It’s Long Overdue.

  Video is not a new trend in marketing, but it keeps growing in importance. Anyone with access to the internet or a television doesn’t have to be told of video’s use to captivate an audience. However, the use of video has not spread as rapidly into as many industries as it should have; the alternative investments industry is one […]

2017: The Year Fund Marketing Gets Bold

WHILE INVESTMENT STRATEGIES IN THE ALTERNATIVES SPACE HAVE ALWAYS BEEN SOPHISTICATED, MARKETING STRATEGIES HAVE NEVER BEEN.   However, modern marketing is starting to be embraced by fund managers and is beginning to gain momentum by following the lead set years ago by every other industry.   We believe this industry has hit an inflection point. 2017 will be the year […]

Brand Over Performance

  Hedge funds and PE funds need to position their brand in front of their performance…   Hear me out.   This is what the landscape looks like today:   Service Providers         Brand         Pedigree         Performance Less important ————————————— Really Important   This is what I think it should look like:   Service […]

Change How You Communicate… Connect With More LPs

The manner in which people want to receive information is evolving and the form information takes is changing. Being direct, you will have a much better chance of engaging new LPs if you acknowledge this reality. And recognize I am not implying that LPs need less information. I am simply saying that you need to alter the tactics and mediums […]

Golf: The Ultimate Hedge Fund Marketing Tool…But for a Totally Different Reason Than You May Think

My partner, Kyle Dunn, nearly convinced Sam Elliott’s agent to have Sam do the voice-over for a hedge fund video we produced. His resonant and recognizable voice was ideal to convey the message of an off-Wall Street, thoughtful and independent-minded manager.   Of course, we could have just written a marketing deck that says, “…we are an off-Wall Street, thoughtful […]

Hedge Funds & PE Funds: Create Some Tension

    There is a huge swath of people within the alternative investment community that will look at the design of the page above and have an aneurysm.  And it is for that very reason that most of the marketing within our industry is lackluster at best.   This is how the conversation between a manager and a creative director […]

It’s All in the Genes

LOOKING AT PEDIGREE IN A WHOLE NEW WAY Whether you have stunning good looks or a face best suited for radio was all determined long before you were born – by the genes each of your parents contributed (so go ahead and blame them for that movie career which never took off.)  The same genetic material – DNA – is […]

It’s Okay To Offend Some People

Casey Neistat has been going rogue for over a decade. Unhappy about the battery life of his iPod, he went around stenciling: iPod’s unreplaceable battery lasts only 18 months” on iPod ads. Apple began offering a battery-replacement program soon thereafter. It didn’t stop there. After getting a ticket for riding outside a bike lane, he filmed himself trying to stay […]

Is It “Yet” Yet?

Imagine that someone offered to arrange a ride for you in an unmarked, nondescript car, driven by a person you didn’t know who drove you to a pre-arranged destination where you got out and didn’t hand the driver any money.  Sounds a little nefarious; something you would dismiss out of hand.  But Uber has defined the ride-sharing industry, and it […]