Hedge Fund Blogs From HedgeCo.Net


Category Archives: advertising

The Single-Malt Hedge Fund

Combining a Great Strategy with a Strong Brand There’s a high concentration of Scotch distilleries in Scotland: over 100 fully-licensed operations on an island with a population of < 5.5M people. To put it in perspective, there are more Scotch whisky distilleries than there are McDonald’s outlets in Scotland. On top of that, there are plenty more start-up distilleries entering […]

The Best Sales Training Story… Ever

Have you watched The Wolf of Wall Street? There’s a scene in the movie where someone is asked to sell a pen. My story also involves a pen. This happened long before the movie came out. I was a young punk who thought he knew more than he did.  (Some would argue that the only difference between then and now […]

Liar Liar

I have been lying to clients for years – and now I am coming clean. Hi. My name is JD…and I am a liar. These are my colleagues – and they are liars, too. They are just too ashamed to admit it. Man, it feels good to get that off my chest! If this were one of those “little white” […]

What The Marketing Books Don’t Say…

To begin, you need to be prepared to relinquish some control. Nothing happens without the social participation, and you will surely encounter opinions that differ from your own. You can’t control this. People will say offensive, negative and inaccurate things. Don’t respond. You can’t win. If you make a mistake, respond immediately, and be respectful. In a way, brands are […]

The Future Is Now

Visit any car dealership now and you’ll see 2018 cars everywhere. Cars surely aren’t bending the space-time continuum. What gives? By law, a car can be titled ‘2018’ as early as Jan 1, 2017. There have been instances where cars were launched as early as January the year before, but only on very rare occasions. Most of the time, end-Q3 […]

Marketing Risk Versus Investment Risk: A Manager’s Perspective

Hedge Fund managers risk millions, if not billions, of dollars every day. To better the world? Hardly. It is a business, and like any other business, they are out for profits. If we were ruling out altruistic motivations, which more often than not we can, logic would dictate that a manager would optimize risk to maximize the profitability of the […]

Marketing Decks and Mental Impressions

Asset managers overestimate the time and attention people invest in their marketing decks.   Case in point, upon initial review, will anyone recall the stages of your investment process or intricacies of your investment strategy… doubtful. But that’s not the objective is it? The goal, after a quick thumb through, is for someone to walk away with a mental imprint […]

4 Sales Strategies to Help Close The Deal

Everyone has their own style of engaging prospective investors and moving them through their pipeline. Having your own sales strategy mapped out helps you close deals more efficiently. In our conversations with managers, we’ve found 4 sales personas that seem to be very common across  many strategies.   THE FILM DIRECTOR – AUTHORITARIAN The Film Director believes that he/she knows exactly […]

Video For Your Fund? It’s Long Overdue.

  Video is not a new trend in marketing, but it keeps growing in importance. Anyone with access to the internet or a television doesn’t have to be told of video’s use to captivate an audience. However, the use of video has not spread as rapidly into as many industries as it should have; the alternative investments industry is one […]

2017: The Year Fund Marketing Gets Bold

WHILE INVESTMENT STRATEGIES IN THE ALTERNATIVES SPACE HAVE ALWAYS BEEN SOPHISTICATED, MARKETING STRATEGIES HAVE NEVER BEEN.   However, modern marketing is starting to be embraced by fund managers and is beginning to gain momentum by following the lead set years ago by every other industry.   We believe this industry has hit an inflection point. 2017 will be the year […]