Hedge Fund Blogs From HedgeCo.Net

Category Archives: advertising

8 Things Your Marketing Deck Will Never Accomplish

1.) Convey the passion and conviction you have for what you do. People always tell us that they do well when they get in a room. They then spend a hundred hours trying to figure out how to capture this energy and put it in their deck. It isn’t possible. No matter how skilled you are at writing, you will […]

Generating Content For Your Prospective Investors Doesn’t Have To Be So Hard

Most managers believe in the need to market their fund in order to grow AUM, and plenty commit to doing so. The hard part though, is coming up with impactful content consistently that engages their prospective and current investors. The plain fact is that it is a struggle to create content consistently, let alone content that is impactful and engaging […]

It’s Time To Give Those “Just Watching” Something Worthwhile To Look At

So, my daughter just accepted a role as a managing editor at her college newspaper. When I called to congratulate her, she sounded pretty anxious, “Well, you know what they say about running a newspaper, right? The managing part is easy. It’s the coming up with something interesting to say every single day part that’s hard.” Her comment got me […]

Your Pitchbook Isn’t Read Cover-to-Cover

Our own research has shown us that few people make it through pitchbooks from start to finish. But before you make the rash conclusion that we are undermining the importance of pitchbooks, have a look at the two graphs below that show the time spent per page, and the ‘drop offs’ i.e. when prospects exit the pitchbook. Two assumptions can […]

Does My Pitchbook Look Something Like This?

Take a step back in time, and a look at a magazine advertisement from the 1970s: This is not a journalistic review about a new Polaroid camera, and it’s not a magazine about photography. This is a real, 2-page advertisement about Polaroid that contains paragraph after paragraph. Text, text, text, and more text. These 2 pages have even more words […]

Eat, Sleep, Market Your Fund, Repeat

There’s no magic button to hit to learn how to ride a bike, drive a car, or play a new sport. No one becomes ‘good’ at their first attempt. Discipline and consistency are the keys to success in the honing of these new skills. In building Brand Awareness, discipline and consistency (and of course – good marketing) are often the […]

Anonymity, Hedge Funds and the Rise of “Brand”

  In the past Hedge Funds were mysterious, exotic things, whispered about in wood-paneled rooms. There was something stately about them, almost noble, their workings only understood by a select few. They numbered in the dozens. If you weren’t close enough to the situation to know about them, you didn’t have the chops to invest in them. Fast-forward three decades. A […]

The One Thing You Haven’t Accounted for Within Your Marketing Process

When people think about marketing, they think about emails, campaigns, websites, marketing decks, advertising, content, social networks, videos, events, and more.  Interestingly, no one includes “conversations” on this list. Why is that? Mainly because “talking” doesn’t feel like a “thing.” Because of this, people don’t think of “conversations” as part of a process.  As soon as you do, your perspective changes dramatically. […]

Brand is Earned

We talk a lot about what it means to be a brand. Jeff Bezos likes to say: “Your brand is what people say about you when you aren’t in the room.” I would alter it slightly. I believe your brand is what people say about you right before you enter a room. If someone is going to express an opinion, […]

Fundraising Doesn’t Have to Waste So Much Time

Football fans are painfully aware that the amount of actual play time in a 3+ hour NFL game is roughly just 11 minutes, according to a (slightly dated) WSJ article. Put another way, it’s 2 hours and 49 minutes of watching something other than football. Anyone that has ever attempted to raise a fund likely has experienced something very similar. […]