Author Archives: Meyler Capital

About Meyler Capital

Meyler was founded on the belief that the capital-raising process is ripe for disruption. Our marketing-centric approach leverages modern marketing strategies, technology and a robust group of industry experts to help you attract more capital. The Meyler team averages 20 years of global capital markets experience across a broad scope of disciplines. With access to a network of thousands of pre-qualified institutional and accredited investors, along with technology and tools like video, Sonar Marketing and robust analytics, we increase our clients’ potential for success in building a meaningful brand and accelerating asset momentum. For more information, please visit www.meylercapital.com and www.meylercreative.com.

Don’t Close Capital, Open A Relationship…

I was fortunate enough to have a beer with Joe Greco the other day. He is one of the best executive coaches out there. (If you are in the asset management business and want to up your game, it is a smart call to make). We got talking about the state of the industry and how hard it was for […]

It’s Time Institutional Managers Stop Ridiculing “Retail” Marketing and Start Learning From It

My wife just bought a stationary bike online. She researched, read reviews, comparison shopped and eventually picked one. Two weeks later we are still getting pop-ups and direct emails with offers for all sorts of exercise equipment. I have zero reason to expect this to be a surprise to you. We have pretty much accepted the fact that nearly every […]

Why LPs Might Have Ignored Your Last Email

By now, you’ve already heard time and time again that subject lines are the most important determining factor on whether your prospective LPs decide to engage on an email campaign. Here, we’re going to use real data gathered from real campaigns within our industry to show you why LPs might have ignored your last email. Subject lines are important because […]

Trusting The Intelligence Of Your Audience Leads To Marketing Greatness

Asset managers need to place greater trust in the intelligence of the LP community. Three words… THEY… GET… IT. Does BMW run around telling people that their cars run well, of course not? The message has evolved beyond the obvious. For BMW to maintain their position in the industry their cars need to run well. Everyone assumes they run well. […]

Marketers Are Second Citizens

Asset Management, Marketing & Accountability For most in the industry, Marketers are second-class citizens. If you vehemently disagree, you are on the losing side… this is something we are exposed to more than most. Some of the more common comments we hear: Marketers don’t have the same training. They can’t possibly fully comprehend the complexities of our investment strategy. If […]

Is Your Email Longer Than Lincoln’s Gettysburg Address?

“If my email is too short, I am not getting my message across” “It makes me look lazy. Like I’m halfheartedly slapping a few words together and putting minimal effort into it.” In our industry, introductory emails that are too short are hardly the problem. Allocators have gotten used to seeing long emails with walls of text and a scroll […]

The Fund Manager… On The Road Again

As we enter the final quarter of 2018, some managers are on their last round of roadshows for the year, and others are just a few days / weeks away from embarking on theirs. 20 different cities over a 4-5 week period right up to end-Nov? It’s the reality for managers looking to reiterate their fund’s value proposition + investment […]

Don’t Get Left Behind In 2018

As we enter the final quarter of the year, managers are beginning to plan ahead for 2019. Seems a little too soon? We are in conversation about this with our own clients. Goals, acquisition strategies, as well as budgets for marketing & investor relations. Marketing budgets are a scary thing, and always turn out to be larger than one wants […]

KKR Targets UBS Advisors with New $1B Impact Fund

Meyler’s JD David discusses KKR’s $1B Impact Fund and its appeal to a different generation. https://www.linkedin.com/feed/update/urn:li:activity:6446127736586149888

Why Raising Capital is more like Politics than War

This musing is from someone who thinks too much about marketing as a mental process. Here’s why. Ninety-five percent of the managers we encounter (and we encounter a lot), established and / or emerging tend to think of marketing as warfare not politics. This is a mistake. It starts with a budget.  Nobody has enough to fight and all out […]