Author Archives: Meyler Capital

About Meyler Capital

Meyler was founded on the belief that the capital-raising process is ripe for disruption. Our marketing-centric approach leverages modern marketing strategies, technology and a robust group of industry experts to help you attract more capital. The Meyler team averages 20 years of global capital markets experience across a broad scope of disciplines. With access to a network of thousands of pre-qualified institutional and accredited investors, along with technology and tools like video, Sonar Marketing and robust analytics, we increase our clients’ potential for success in building a meaningful brand and accelerating asset momentum. For more information, please visit www.meylercapital.com and www.meylercreative.com.

10 Common Mistakes That Make Smart Investment Managers Look Naive – Part II

  (Click HERE  For Part I)   6. Employing a “sophisticated, systematic and repeatable” investment strategy but an undisciplined and discretionary marketing strategy  “I did PR once. It didn’t work.” One client’s comment during a brand development discussion Imagine scrapping your entire investment strategy every time a trade doesn’t immediately go your way? Just like investing, marketing requires a strategy, consistent […]

10 Common Mistakes That Make Smart Investment Managers Look Naive – Part I

If managers are so bent on being perceived as “contrarian,” why do they insist on communicating their message in such conformist ways? How do you think Apple would look like today if Steve Wozniak ran oversaw marketing instead of Steve Jobs? What do you think would happen to Crest toothpaste sales if Procter & Gamble decided to turn product branding […]

United Airlines: A Lesson For Alternatives Managers

Anyone who’s read the news in the past month will be familiar with the incident involving a United Airlines passenger being dragged off an airplane. This incident caused all kinds of bad press for United Airlines, with negative perceptions of its corporate reputation increasing to 500% according to new research from The Harris Poll. The end of the road for […]

The Physical Trap for Managers

“THE PHYSICAL TRAP??” Yes! We’re all susceptible to finding ourselves in a comfort zone and not wanting to move out of it (myself included!). We find ourselves stuck in the Physical Trap when we’ve made investments in old systems or equipment, and are hesitant to pursue fresher, more relevant investments. When we ask what technology managers use to manage their […]

It’s Not About Your Legitimacy, It’s About Time…

At the start of any sales process you are competing for time. It’s reached that point. Brain share is the most precious commodity of all. It doesn’t matter what you are selling. In most situations there are four to five immediate substitutes. If you can get the consumer to spend more “time” focused on you, there is greater likelihood they […]

Asset Managers Are Not Well-Rounded

  Are you going to make the roster of a NFL team if you aren’t quick? Will you make the NBA if you can’t play defense? Are you destined to play in the NHL if you can’t skate backwards? No, no and no.   To reach the upper echelon of sport you have to be well rounded. NFL offensive linemen […]

Webinar 101 for Fund Managers

  Just last month, we presented a webinar: ‘Effective Presentation of Complex Financial Concepts’. Missed it? Check out the recorded version HERE. Webinars have seen tremendous growth in the marketing world over the past few years. It’s no longer the ‘next big event’, but something more normal, and something that’s seen more frequently. In that same vein, stay tuned for […]

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 3 – Get Buy-In)

  Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)   Engage your audience 2.)   Create intrigue 3.)   Get buy-in   [See Related: Part 1 – Engage Your Audience] [See Related: Part 2 – Create Intrigue]   WEBINAR Feb 23, 1:00pm ET: Effective Presentation of Complex Financial Concepts [SIGN-UP HERE] […]

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 2 – Intrigue)

Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)   Engage your audience. 2.)   Create intrigue 3.)   Get buy-in   [See Related: Part 1 – Engagement]     PART 2 – CREATE INTRIGUE Ok, you have someone’s attention… what now? This industry is famous with drowning people with data at […]

How to Effectively Market A Complex Financial Concept: Engagement to Diligence (Part 1 – Engagement)

  Adhering to our own general rule, you need to make the complex, un-complex. You need to do three things: 1.)    Engage your audience. 2.)    Create intrigue 3.)    Get buy-in This is the first of a 3-part series in which we address each of the 3 items above, and serves as a lead up to our webinar on Thu, Feb […]