Author Archives: Meyler Capital

About Meyler Capital

Meyler was founded on the belief that the capital-raising process is ripe for disruption. Our marketing-centric approach leverages modern marketing strategies, technology and a robust group of industry experts to help you attract more capital. The Meyler team averages 20 years of global capital markets experience across a broad scope of disciplines. With access to a network of thousands of pre-qualified institutional and accredited investors, along with technology and tools like video, Sonar Marketing and robust analytics, we increase our clients’ potential for success in building a meaningful brand and accelerating asset momentum. For more information, please visit and

The One Thing You Haven’t Accounted for Within Your Marketing Process

When people think about marketing, they think about emails, campaigns, websites, marketing decks, advertising, content, social networks, videos, events, and more.  Interestingly, no one includes “conversations” on this list. Why is that? Mainly because “talking” doesn’t feel like a “thing.” Because of this, people don’t think of “conversations” as part of a process.  As soon as you do, your perspective changes dramatically. […]

Brand is Earned

We talk a lot about what it means to be a brand. Jeff Bezos likes to say: “Your brand is what people say about you when you aren’t in the room.” I would alter it slightly. I believe your brand is what people say about you right before you enter a room. If someone is going to express an opinion, […]

Fundraising Doesn’t Have to Waste So Much Time

Football fans are painfully aware that the amount of actual play time in a 3+ hour NFL game is roughly just 11 minutes, according to a (slightly dated) WSJ article. Put another way, it’s 2 hours and 49 minutes of watching something other than football. Anyone that has ever attempted to raise a fund likely has experienced something very similar. […]

AlphaWeek Q&A: Challenges that private equity firms face in 2018 when it comes to raising money

**Article first published on: Alphaweek ( AlphaWeek’s Greg Winterton spoke with Kyle Dunn, CEO, and David Allison, Director of Brand Strategy at Meyler Capital, a capital raising boutique based out of New York and Vancouver, about the challenges that private equity firms face in 2018 when it comes to raising money. GW: Kyle, David, to begin, what challenges are private […]

Stop marketing to robots…

Alternative investment managers need to stop marketing to robots. You should be thankful that allocators have not yet been fully converted to cyborgs. If that were the case, a massive algorithm that would sort through the madness and a very small group of managers would receive all the capital. And I think we would all agree that this would be […]

Too many managers ‘go-to-market’ without a plan

We frequently speak to fund managers that have already been actively marketing for some time, but have yet to gain much traction. Every manager has their own set of challenges to overcome in their quest to raise more capital, but one of these challenges can be attributed to a self-inflicted problem: ‘going-to-market’ without a strategic marketing plan. One can fall […]

Doing “What’s More Right” As An Asset Manager

Just a few days ago, Sears shut its doors permanently for its last store north of the American border. Sadly, the end of an era for one of the greatest success stories in American retail history. As recently as 50 years ago, the thick Sears catalog was every family’ go-to source for mail ordering anything from eyeglasses to bicycles, and, […]

Investment Managers Have No Windows

Investment Managers Have No Windows. All credit for this blog goes to Eli Combs.  Eli is one of the best fund raising specialists in the business: It was Eli who coined the phrase, “investment managers have no windows” – it is a particularly appropriate analogy for the hedge fund industry. He compares managers to car dealerships. I am assuming […]

The Four Most Important Words

The Four Most Important Words In Hedge Fund Marketing   Wasting no time:   Language Tools Technology Budget   If you embrace these four words, your marketing will improve and your AUM will increase.   Language Hedge funds have been using the same verbiage to describe themselves for a quarter century. The mystique and sexiness is gone. Eighty percent of […]

Which Hedge Fund Are You?

Which Hedge Fund Are You: Marketing Recommendations for 2018 This piece is designed to provide some marketing insight for Hedge Funds, regardless of their circumstance. THE UNTOUCHABLES Very large closed funds that are performing exceptionally well For this fortunate crew, marketing is still for lesser beings.   THE DEPENDABLES Very large funds with average performance that have not experienced heavy […]