Author Archives: Meyler Capital

About Meyler Capital

Meyler was founded on the belief that the capital-raising process is ripe for disruption. Our marketing-centric approach leverages modern marketing strategies, technology and a robust group of industry experts to help you attract more capital. The Meyler team averages 20 years of global capital markets experience across a broad scope of disciplines. With access to a network of thousands of pre-qualified institutional and accredited investors, along with technology and tools like video, Sonar Marketing and robust analytics, we increase our clients’ potential for success in building a meaningful brand and accelerating asset momentum. For more information, please visit www.meylercapital.com and www.meylercreative.com.

Marketing Risk Versus Investment Risk: A Manager’s Perspective

Hedge Fund managers risk millions, if not billions, of dollars every day. To better the world? Hardly. It is a business, and like any other business, they are out for profits. If we were ruling out altruistic motivations, which more often than not we can, logic would dictate that a manager would optimize risk to maximize the profitability of the […]

Marketing Decks and Mental Impressions

Asset managers overestimate the time and attention people invest in their marketing decks.   Case in point, upon initial review, will anyone recall the stages of your investment process or intricacies of your investment strategy… doubtful. But that’s not the objective is it? The goal, after a quick thumb through, is for someone to walk away with a mental imprint […]

What The CFA Exam Can Teach You About Marketing

You might have heard of how gruesome preparing for a CFA exam can be. To make matters worse there are three exams to get through, assuming you don’t fail any (chances are you will). The sheer amount of the material to be studied is what makes the exam so hard. Dedicating over 300 hours of study, coupled with a full-time […]

4 Sales Strategies to Help Close The Deal

Everyone has their own style of engaging prospective investors and moving them through their pipeline. Having your own sales strategy mapped out helps you close deals more efficiently. In our conversations with managers, we’ve found 4 sales personas that seem to be very common across  many strategies.   THE FILM DIRECTOR – AUTHORITARIAN The Film Director believes that he/she knows exactly […]

U2 Embraced Change And Won – Why Can’t You?

Ask anyone what the most popular thing in the world is, and one of the answers you often hear, is “music”. Music has been around for a long time, and it’s transformed over the years. From shifts in taste, to the creation of new genres, to how business is conducted. The music industry has seen a lot of change, especially […]

The Great Contradiction

  Asset managers tend to be quite disparaging when it comes to marketing. Because it is all about relationships, right? Not exactly…   WHY DOES AN ALLOCATOR FAVOR CONNECTING WITH THOSE HE OR SHE KNOWS AND TRUSTS?   It’s much the same reason that any of us favor a known entity. We extrapolate forward, believing that the next exchange will […]

Are You Making The First Impression Count?

Anyone who follows the NFL knows who Tom Brady is; but I’m sure a large number of us don’t know what his 40-yard dash time or vertical jump height was at the 2000 NFL Combine. **Spoiler Alert** They were bad. Here’s a brief article that provides a glimpse of how he was perceived before entering the NFL. “Poor Build, Skinny, lacks great […]

10 Common Mistakes That Make Smart Investment Managers Look Naive – Part II

  (Click HERE  For Part I)   6. Employing a “sophisticated, systematic and repeatable” investment strategy but an undisciplined and discretionary marketing strategy  “I did PR once. It didn’t work.” One client’s comment during a brand development discussion Imagine scrapping your entire investment strategy every time a trade doesn’t immediately go your way? Just like investing, marketing requires a strategy, consistent […]

10 Common Mistakes That Make Smart Investment Managers Look Naive – Part I

If managers are so bent on being perceived as “contrarian,” why do they insist on communicating their message in such conformist ways? How do you think Apple would look like today if Steve Wozniak ran oversaw marketing instead of Steve Jobs? What do you think would happen to Crest toothpaste sales if Procter & Gamble decided to turn product branding […]

United Airlines: A Lesson For Alternatives Managers

Anyone who’s read the news in the past month will be familiar with the incident involving a United Airlines passenger being dragged off an airplane. This incident caused all kinds of bad press for United Airlines, with negative perceptions of its corporate reputation increasing to 500% according to new research from The Harris Poll. The end of the road for […]