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Be Human

human

 

Data is good. People obsess over it. We study open rates, clicks, response rates and more. Managers huddle over their Bloomberg terminals, eyes fixated on the ups and downs.

 

Marketing decks have to be perfect, the story convincing. It’s our job to isolate information and push for evolutionary language. GPs work and re-work the logic. There can’t be a hole.

 

Everything is measured, ROI, AUM, performance.

There are airplanes, rental cars and hotels. A meeting is always in 15 minutes.

The markets are ruthless. There is no reprieve.

Its in the midst of all of this we forget the most important part of our business… being human.

Care for the person first.

 

Listen.

 

Be respectful of their time.

Everyone faces their own demons. Their day isn’t about you.

In short, breathe before you engage.

Meet the person before you meet the investor. It will do you well.

In a world of numbers we tend to overlook the obvious.

 

By Kyle Dunn

About Meyler Capital

Meyler was founded on the belief that the capital-raising process is ripe for disruption. Our marketing-centric approach leverages modern marketing strategies, technology and a robust group of industry experts to help you attract more capital. The Meyler team averages 20 years of global capital markets experience across a broad scope of disciplines. With access to a network of thousands of pre-qualified institutional and accredited investors, along with technology and tools like video, Sonar Marketing and robust analytics, we increase our clients’ potential for success in building a meaningful brand and accelerating asset momentum. For more information, please visit www.meylercapital.com and www.meylercreative.com.
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