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2017: The Year Fund Marketing Gets Bold

WHILE INVESTMENT STRATEGIES IN THE ALTERNATIVES SPACE HAVE ALWAYS BEEN SOPHISTICATED, MARKETING STRATEGIES HAVE NEVER BEEN.

 

However, modern marketing is starting to be embraced by fund managers and is beginning to gain momentum by following the lead set years ago by every other industry.

 

We believe this industry has hit an inflection point. 2017 will be the year where previously timid managers begin to take on some ‘marketing risk.’ Here are five marketing strategies that we anticipate will influence the industry over the 12 months.

 

Read Article: http://www.meylercapital.com/2017-the-year-fund-marketing-gets-bold/

 

About Meyler Capital

Meyler was founded on the belief that the capital-raising process is ripe for disruption. Our marketing-centric approach leverages modern marketing strategies, technology and a robust group of industry experts to help you attract more capital. The Meyler team averages 20 years of global capital markets experience across a broad scope of disciplines. With access to a network of thousands of pre-qualified institutional and accredited investors, along with technology and tools like video, Sonar Marketing and robust analytics, we increase our clients’ potential for success in building a meaningful brand and accelerating asset momentum. For more information, please visit www.meylercapital.com and www.meylercreative.com.
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